Blueshift

Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with tools to deliver real-time 1:1 experiences throughout the entire customer journey.

Blueshift's patented AI helps customers identify the best customer segments to reach with predictive audience targeting and recommendations. This goes beyond just understanding intent–the technology provides decision support throughout the customer journey and includes the following:

• Predictive audience targeting - empowers brands to identify their customer’s likelihood to engage, purchase, churn, and more.
• Product and content recommendations - connect customers with the products and content that is most likely to drive the highest engagement.
• Channel and time intelligence - helps optimize campaign so that they are delivered at a time and channel that will resonate the best with the target audience.
• Generative content creation - transforms text and images into content that perfectly matches the tone and style that will best resonate with each customer.