Amplitude Analytics

We used the paid enterprise plan to simplify the experience of our users (digital healthcare) while trying to turn clicks into visits to offices/clinics. It was a great way to get a snapshot of who visits the site then a physical location.

• Slow to get started (mostly a people problem, not an AA problem)
• Great for reengaging with short visits

Heap and Userpilot

Optimizely Content Management System

I use Amplitude Analytics to track user behavior in our mobile app specifically within funnels I want to track and analyze when users drop off out of the funnel. This helps me prioritize testing improvements at the steps where I see the highest rate of drop off increasing the rate in which users make it to the conversion step. I use Amplitude to understand steps within a mobile product as well as the behavior of users coming in through marketing efforts to track effectiveness of those marketing campaigns.

• Great ROI, the amount of tactical information I'm able to pull from Amplitude is huge
• Helps align marketing, product, engineering, and leadership on key metrics and pain points in the product
• Can create comprehensive dashboards that enable various team members to quickly view and understand complicated data

Mixpanel, Heap and Google Analytics

Iterable, Klaviyo, ChatGPT

Amplitude has been my organization's primary solution to the challenge of gathering insights about our customers that can inform our product strategy. Our key priority is to know our customers better at all stages of their engagement, and Amplitude provides the data we need to drive good product decisions. We've currently implemented over 50 events mapped to core site experiences and pathways that we want to gather data on, to assess if those product areas are meeting their KPIs.

• One of my organization's key priorities is data-driven innovation; Amplitude has given us the toolset we need to measure our KPIs more effectively
• Allowed us to reinvest time that would usually be spent by our data analysts gathering insights for product, back into priority work
• Mitigate risk by spotting anomalous behavior that could indicate a product failure or bug

Mixpanel

Miro

Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes along with the price tag to support those claims. It boasts a range of robust features, but it really depends on how proficient your teams are with these tools to see if they will get value for money.

• Easy query creation
• Diverse query options
• Shareable workbooks

• As we grow I expect it to provide a quantitative source of truth for team decisions.
• This ROI will be felt in how it fuels operations but avoids working on the wrong things.

Mixpanel, Google Analytics, Heap and FullStory

productboard, Dovetail User Research, Slite

We use Amplitude Analytics to: Increase the Retention rate of our most valuable Experiment with Features and Measure Outcomes to drive Product Roadmaps Personalize Product Experiences based on Behavioral Data

• Funnels feature to understand user engagement
• Pathfinder feature to aggregated user flows
• Ability to plan, track and analyze product experiments

• Increased customer adoption by 50%
• Reduced churn date by 20%
• Accelerated outcomes from A/B experiments

Mixpanel

Mixpanel, Google Analytics