Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$49
per month (paid annually)
Google Analytics
Score 7.9 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$150,000
per year
Pricing
Amplitude Analytics
Google Analytics
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
Enterprise
Contact Sales
Starter
Free
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Amplitude Analytics
Google Analytics
Free Trial
No
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Amplitude Analytics
Google Analytics
TrustRadius Insights
Amplitude Analytics
Google Analytics
Highlights
Research Team Insight
Published
Amplitude Analytics and Google Analytics are web analytics platforms designed to help businesses monitor, visualize, and analyze data about how users interact with their products and websites. Amplitude Analytics is aimed primarily at helping businesses understand user engagement with web products and applications, while Google Analytics is optimized for tracking website traffic and usage.
On TrustRadius, Amplitude analytics is more popular among users from midsize businesses and enterprise organizations, while Google Analytics is preferred by small and midsize businesses. The popularity of Google Analytics’ robust free edition among individuals and start-ups and the comparative depth of Amplitude Analytics’ tracking system for user interactions likely explains this divide.
Features
Although both Amplitude Analytics and Google Analytics can help businesses view and understand user engagement with their website, they each provide unique benefits.
Amplitude Analytics is relatively simple to use and understand for non-analytics experts. Its reports and charts are designed to be easily understood and shared with stakeholders. The product also makes it straightforward to see the results of specific user events, such as form fill conversion rate and abandonment rate. Trendline analysis tools help teams locate trouble spots in their sales funnel. Amplitude Analytics also allows users to archive historical data, allowing analysts to track trends, important events, or even a single user’s interaction from years in the past.
Google Analytics offers a wide range of functionality in its free version, including a robust integration with Google Ads. It offers real-time traffic data, and users can tag or annotate interactions for later analysis or searching. Google Analytics’ ecommerce features help teams segment out performance at the SKU level. It also allows tracking of multiple social media campaigns from a single dashboard, giving marketing managers a quick overview of campaign performance. Highly customizable reports and data visualizations help users understand their data and communicate highlights to managers and executives.
Limitations
However, Amplitude Analytics and Google Analytics both have a few limitations to consider.
Users on TrustRadius report that Amplitude Analytics can suffer from speed and overall performance issues, especially when accessing dashboards or reports that pull a lot of data. Multiple users mention slowdowns and lagging when using the product. Also, although Amplitude Analytics is generally easy to learn, users on TrustRadius highlight that certain UI design choices are confusing, such as a button only showing extra options when a user hovers their cursor over it. Finally, filtering some specific kinds of traffic or data may be difficult, especially for users that aren’t intimately familiar with the code required to monitor necessary events.
While Google Analytics is free to use, reviewers on TrustRadius report that it is notoriously unfriendly to new users. Its UI can present an overwhelming amount of data to users who don’t yet know how to navigate it, and Google offers minimal training and support for free users. Unless you pay a hefty price for the Analytics 360 plan, you’ll be reliant on community support and training. This can leave new users confused, especially when Google Analytics adds new features or changes its UI with little warning. Overall, free users should be prepared for a do-it-yourself experience with Google Analytics, from initial configuration to data filtering to code integration.
Pricing
Amplitude Analytics uses a tiered pricing model. Their pricing begins with the Free tier, which offers core analytics functionality, self-service tutorials, and basic customer support. The Growth tier adds behavioral and predictive analytics, advanced customer support, and SSO. The Enterprise tier adds automation features, user roles and permissions, and anomaly detection tools. Pricing is available via request from Amplitude.
Google Analytics offers two tiers: the free Analytics tier and the paid Analytics 360 tier. The Analytics tier offers core monitoring and analytics functionality, with limitations on the number of viewers and metrics per tracked property. The free Analytics tier also relies on sampled data, while the paid Analytics 360 plan allows users to see the raw website traffic data. The Analytics 360 tier removes many data limitations, guarantees data freshness, and adds Salesforce integration and dedicated customer support and SLAs. Pricing details are available via a quote from Google.
Features
Amplitude Analytics
Google Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.
Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.
It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
