Amplitude Analytics Reviews & Insights

Score8.3 out of 10

144 Reviews and Ratings

Community insights

TrustRadius Insights for Amplitude Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.

Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.

Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.

Reviews

31 Reviews

Utilizing Amplitude Analytics for Marketing and Product Marketing

Rating: 9 out of 10

Incentivized

December 31, 2024

Use Cases and Deployment Scope

I use Amplitude Analytics to track user behavior in our mobile app specifically within funnels I want to track and analyze when users drop off out of the funnel. This helps me prioritize testing improvements at the steps where I see the highest rate of drop off increasing the rate in which users make it to the conversion step. I use Amplitude to understand steps within a mobile product as well as the behavior of users coming in through marketing efforts to track effectiveness of those marketing campaigns.

Pros

Tracking attributed marketing efforts with a conversion metric
Show details steps in a conversion funnel and the rate in which users complete those steps
Show retention rates of various audiences to track overtime
Compare time periods to visualize changes in the rates in which an event is happening

Cons

More onboarding materials for brand new users.
How to's to better understand the unique data that your company has integrated with. Each team is different, names things differently, tracks things differently, having something for data engineers to fill out to educate a broader audience would be helpful
More resources for marketers

Likelihood to Recommend

Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.

Verified User

Director in Marketing (201-500 employees)

Vetted Review

4 years of experience

Drive data-backed innovation with superior product analytics

Rating: 9 out of 10

Incentivized

December 13, 2024

Use Cases and Deployment Scope

Amplitude has been my organization's primary solution to the challenge of gathering insights about our customers that can inform our product strategy. Our key priority is to know our customers better at all stages of their engagement, and Amplitude provides the data we need to drive good product decisions. We've currently implemented over 50 events mapped to core site experiences and pathways that we want to gather data on, to assess if those product areas are meeting their KPIs.

Pros

Self-serve, actionable analytics on in-product customer behavior delivered quickly
Deep exploration of customer behavior data with multiple segmentation options, funnels, etc
Scalable & built for team adoption
Allows data governance by product & non-technical users

Cons

Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Likelihood to Recommend

I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools.

Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.

Verified User

Employee in Product Management (201-500 employees)

Vetted Review

2 years of experience

AA is A-okay with me!!!

Rating: 7 out of 10

Incentivized

December 13, 2024

Use Cases and Deployment Scope

We used the paid enterprise plan to simplify the experience of our users (digital healthcare) while trying to turn clicks into visits to offices/clinics. It was a great way to get a snapshot of who visits the site then a physical location.

Pros

Engagement
Retention
Support materials

Cons

Event segmentation UX could be easier (but it isn’t bad at all)
Can be initially hard for a non-analyst to use
Moving data to/from

Likelihood to Recommend

Great for setting up cohort view kinda hard at start to get our in-house data people up to speed and to embrace it. Once semi-fluent, the embrace happened quickly and ownership ensued. Change is difficult, so adoption on AA is no different than any other change. There will be leaders and laggers

Mark Sullivan

Proj Mngr / Implementations in Information Technology at Novant (10,001+ employees)

Vetted Review

2 years of experience

View profile

Amplifying Product Reach with Amplitude

Rating: 9 out of 10

Incentivized

February 13, 2023

Use Cases and Deployment Scope

We use Amplitude Analytics to: Increase the Retention rate of our most valuable Experiment with Features and Measure Outcomes to drive Product Roadmaps Personalize Product Experiences based on Behavioral Data

Pros

Providing insights into Customer Behavior and Product Usage
Integration with Business Applications
Customer Segmentation

Cons

Need to provide more depth in capabilities for dashboard customization
Not as intuitive as some other competitors and requires training effort
Needs more flexibility to adapt to changing data structures

Likelihood to Recommend

Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.

Manan Kumar

Product Manager in Product Management at Atlassian (5001-10,000 employees)

Vetted Review

One of the very good tool for analysing customer data

Rating: 9 out of 10

Incentivized

July 28, 2022

Use Cases and Deployment Scope

One of our client works in "media campaigning" area. We wanted to do user segmentation and retention analysis for their media owners and users, that's where we used Amplitude Analytics tool in the projects.

Pros

Extraction of insights from data is really good
Visualisation dashboards are really good
User friendly tool

Cons

It’s really difficult to move data in and out of Amplitude
Sometimes amplitude can be overwhelming as it is packed with features, potentially can confuse non-analysts

Likelihood to Recommend

Strong tool for Real-time user analytics
Very good for tasks such as Event segmentation, user segmentation and retention analysis etc.

Verified User

Team Lead in Information Technology (51-200 employees)

Vetted Review

1 year of experience

Superb, fast and best in class with the best analytics options

Rating: 10 out of 10

July 28, 2022

Use Cases and Deployment Scope

Amplitude Analytics is one of the best analytics tool in the media industry. Big companies as well as small medium enterprises are getting huge amount of benefits with its analytics abilities. Luckily i had the chance to use it in my company and the results are mind blowing. Now we are very much confident in defining our audience and analyzing the user path for conversions and leads

Pros

Detailed analytics
User journey
Attribution modelling

Cons

User interface is far better than any other product in the same category
Destailed reporting ability is one of best feature i personally like
Plenty of widgets and customizations

Likelihood to Recommend

Our business is about our users and the decisons made by them. We have tried so many softwares and yet we finally decided to stay with it. It does wonders

Verified User

Analyst in Social Media (501-1000 employees)

Vetted Review

2 years of experience

Give a chance to Amplitude Analytics

Rating: 7 out of 10

Incentivized

July 25, 2022

Use Cases and Deployment Scope

We are using Amplitude Analytics as one of our tools to produce analytics and insights internally. We are able to connect it to many different sources and produce nice charts that are used to take decisions furthermore. Of course, we have some other tools, and combined with Amplitude makes it possible to reach what we need.

Pros

Pretty Charts
Good free tier

Cons

It's not that flexible in my opinion.
It could be improved in terms of historical charts.

Likelihood to Recommend

Amplitude Analytics is good if you are not sure yet about which tool to use in your company, using their free tier you can check in advance if you can connect all data sources you need and produce the charts you expect. In general, is a good tool with more than enough features.

Verified User

Analyst in Information Technology (10,001+ employees)

Vetted Review

2 years of experience

A good to have tool to keep an eye on all important metrics of your business.

Rating: 7 out of 10

Incentivized

July 25, 2022

Use Cases and Deployment Scope

We use Amplitude to track users' funnel. We have a different level of telecallers, based on the state of the user (inside our app like only signed up, or moved 1 level forward) lead is assigned to a specific caller. So for tracking the state of the user we use Amplitude.

Pros

Very well dashboard, clearly show states for specific date range.
It even gives you details on how many user's uninstalled the app, which no other competitor provides.
Multi users, multi dashboard view available.

Cons

Customizing dashboard is one time pain, it really took long time for us.
Integration is also one time pain; took ~2 weeks.
Moblie app view for dashboards are not good.

Likelihood to Recommend

If your leads to the sales funnel are a multi-step process and require different levels of expertise to convert, then Amplitude can help you in tracking user's state. Also, it helps in giving a deep view of all business metrics.

Namandeep Bhatia

Co Founder & Chief Technology Officer in Research & Development at Pickright Technologies (11-50 employees)

Vetted Review

2 years of experience

View profile

Gives you oh so much more than Google Analytics

Rating: 10 out of 10

July 23, 2022

Use Cases and Deployment Scope

We use Amplitude Analytics for analytics on both our website analytics and product analytics.

Pros

Closed funnels
User flows
User segregation
Deep dive into specifics

Cons

Some more clarity and examples of implementation with GDPR in mind
Some segregation inside user properties can be difficult to implement
Splicing information inside funnels could be more intuitive
User support for the cheaper tiers is hard to access
Pricing transparency really needs to be improved

Likelihood to Recommend

All in all, it's a great analytics tool and really gives you much more detailed and granular information than Google Analytics. The interface is very similar to its greatest competitor, with a few noticeable improvements in the UX and UI. The free tier is perfect for a startup looking to try it and get insight before scaling to a bigger plan. The main issue I guess is that if you're working with the EU you need to get your legal team involved to make sure you're abiding by GDPR and have consent popups and whatnot which can be a bit time-consuming and annoying.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

3 years of experience

The most value add analytics product out in the market

Rating: 10 out of 10

Incentivized

July 22, 2022

Use Cases and Deployment Scope

Amplitude is used as our premier product analytics tool for the LXME mobile app, helping us understand quantitative behavior of our users. It helps us understand which features of our app users are using the most, how often do they use the same, time taken for users to activate/place orders and how different cohorts of users in the app behave with respect to each other.

Pros

Feature analytics - measuring frequency of usage
Time taken by users to convert in funnels
Actions that drive certain user behaviors in funnels via correlation
Actions that lead to user drop off in funnels via correlation
Comparing behavior of two custom user cohorts

Cons

Tracking app uninstalls - very much needed for apps
User path finders feature can have better visualization, allowing PMs and designers to understand in a much more clear way, the path their users are taking

Likelihood to Recommend

Well suited for -

For capturing behavioral data from web based products
When there is a need to understand time taken by users to activate/become paying customers
When there is a need to understand what user actions lead users to become activated/paying customers
When there is a need to understand what user actions lead users to drop off through a flow/funnel
When there is a need to understand differences in behavior between two cohorts

Not well suited for -

When uninstall information is of paramount importance to you as an organization.

Shreyans Dhingra

Product Manager in Product Management at LXME (11-50 employees)

Vetted Review

1 year of experience

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Drive data-backed innovation with superior product analytics

Rating: 9 out of 10

Incentivized

December 13, 2024

Use Cases and Deployment Scope

Pros

Self-serve, actionable analytics on in-product customer behavior delivered quickly
Deep exploration of customer behavior data with multiple segmentation options, funnels, etc
Scalable & built for team adoption
Allows data governance by product & non-technical users

Cons

Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Likelihood to Recommend

Verified User

Employee in Product Management (201-500 employees)

Vetted Review

2 years of experience