Adobe Analytics Information Reviews & Insights

Score7.5 out of 10

839 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.

Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.

Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.

Reviews

48 Reviews

Information

Adobe Analytics Review

Rating: 7 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use Adobe Analytics daily to measure campaign and web performance and to help identify areas of improvement for future optimization. Adobe Analytics helps us determine where to further invest from a web component standpoint and from a campaign standpoint.

Pros

Pathing analysis
Quick page level and event tracking reporting
Quick dashboards for stakeholders and exploration

Cons

The visuals and ability to customize the visual layer of the dashboards is lacking. Perhaps something exists, but it would be very beneficial to have something similar to LookerStudio for Adobe Analytics where dashboards and reports can be further customized according to stakeholder requests and how to best visually represent data.

Likelihood to Recommend

Pathing analysis, detailed event conversion and traffic analysis

Verified User

Director in Marketing (Computer Software company, 10,001+ employees)

Vetted Review

8 years of experience

Adobe Analytics review

Rating: 9 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use it for data analysis and it helps in mapping user journey analysis for our customers.

Pros

Cohort analysis
Journey flow
Freeform tables
Visitor trends

Cons

More AI chat
Ease of training
More receipts

Likelihood to Recommend

It is good for user journey mapping

Ankit Nagarsheth

Senior manager in Marketing at rogers (Telecommunications, 1001-5000 employees)

Vetted Review

14 years of experience

Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

Measuring global web page engagement and success metrics. Working closely with Adobe Target experiences to measure AB testing and personalization.

Pros

Metric customization
Time frame look backs

Cons

Visualizations
More audience segment volume

Likelihood to Recommend

Well suited for web engagement discovery. You can go in depth with the analytics so it can be overwhelming for first time users, especially those who are unfamiliar with the backend setup.

Verified User

Contributor in Marketing (Computer Software company, 10,001+ employees)

Vetted Review

6 years of experience

Lead Data Analysis Review

Rating: 9 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

We use Adobe Analytics to conduct analysis on customer interactions on our website and app. It enables us to quickly find the insights we are looking for and develop reports that assist us in determining the impact of different customer flows. Best of all, we an easily share these reports with different business groups.

Pros

Customer visits
Customer pathing through the website or app
Conversion rates

Cons

More intuitive assistance using features
Documentation on interactions with BI tools like PowerBI and Tableau
AI assistance in creating new views

Likelihood to Recommend

Adobe Analytics is excellent for seeing where customers come from and where they go when going through a flow on our website.

Verified User

Analyst in Information Technology (Telecommunications company, 10,001+ employees)

Vetted Review

4 years of experience

Ability to aggregate across organizations' multiple domains

Rating: 7 out of 10

Incentivized

March 22, 2025

Use Cases and Deployment Scope

Adobe Analytics is used across the organizations main domain website to track engagement of the website and various pages, bounce rates, some basic analytics of where customers are coming from

Pros

Easy to build reports
Easy Filters and customizations of reports
ability to aggregate across organizations' multiple domains

Cons

Similar data attributes and fields
Governance across users and default reports
PII information

Likelihood to Recommend

Adobe Analytics allows for your basic reports but any requirement for PII or understanding the customers full journey requires CJA. It is not clear during the sales presentations if all things in AA an be performed in CJA making the product a tiered product offering

Verified User

Program Manager in Product Management (Computer Networking company, 10,001+ employees)

Vetted Review

1 year of experience

Learn Shop Buy

Rating: 9 out of 10

Incentivized

March 19, 2025

Use Cases and Deployment Scope

A|B Testing and optimizations - A4T, and to size test duration. Performance tracking for media campaigns.

Pros

Fall out reports
Connecting data from Target
Audience filtering
Onsite engagement

Cons

p-value for Target activities
Audience library without having to buy AAM, that connects CDP to Adobe Analytics.

Likelihood to Recommend

Now that Adobe has CJA are they keeping Adobe Analytics? Adobe Analytics is well suited because it is already connected, for example is A4T going to be in CJA?

Verified User

Employee in Marketing (Telecommunications company, 10,001+ employees)

Vetted Review

12 years of experience

Adobe Analytics review

Rating: 9 out of 10

Incentivized

March 19, 2025

Use Cases and Deployment Scope

We are using Adobe Analytics on a daily basis in our business to track results and to deep dive in specific journeys when needed.

Pros

Journeys from one touch point to another

Cons

Maybe to offer a more graphic representation withing the current dashboards in order to observe faster some trends or shares.

Likelihood to Recommend

Pro: tracking overall results or main KPIs from different sources and to analyze overall impact.
Con: not seeing it very helpful in data duplication across multi-channel or cross-device.

Verified User

Manager in Marketing (Computer Software company, 1001-5000 employees)

Vetted Review

7 years of experience

Adobe Analytics review

Rating: 9 out of 10

Incentivized

March 19, 2025

Use Cases and Deployment Scope

we are using Adobe Analytics, analytics and target to create, customize and track our online business by monitoring

Pros

scalability
ease of use
data democratization

Cons

further customization of graphs
integration with Google products
some features that are now eol but were available in the past - integration with campaign manager 360

Likelihood to Recommend

fast and easy creation of dashboards in order to monitor particular online initiatives

Verified User

Analyst in Marketing (Computer Software company, 1001-5000 employees)

Vetted Review

7 years of experience

Good product

Rating: 7 out of 10

Incentivized

March 19, 2025

Use Cases and Deployment Scope

Main analytics tool

Pros

attribution
dig dive in metrics
track

Cons

ux
user friendly
new user induction

Likelihood to Recommend

Attribution

Verified User

Manager in Marketing (Computer Software company, 1001-5000 employees)

Vetted Review

10 years of experience

Analytics power house

Rating: 9 out of 10

Incentivized

May 2, 2024

Use Cases and Deployment Scope

As an ecommerce specialist, I use Adobe Analytics to track sales and orders, explore journeys, track against comparison periods and flows through sales funnels. The product is core to my daily role, and helps us identify opportunities for growth, as well as bottlenecks within our website, as well as checkout processes.

Pros

Pre-defined metrics
Quick visualisations
Drag and drop functionality
Ability to build bespoke metrics and segments

Cons

Exporting shouldn’t just be CSV
Slightly more complex than Google Analytics
Can be slow in loading large data sets

Likelihood to Recommend

Adobe Analytics has been able to help us identify gaps in our shopping journeys, from explore, through to cart and ultimately checkout. With advanced ability to filter using metrics and segments, you are able to get granularity into what the behaviour is of users on site, as well as determine what is driving it.

Verified User

Employee (Telecommunications company, 10,001+ employees)

Vetted Review

3 years of experience

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