Adobe Analytics review
March 19, 2025

Adobe Analytics review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

we are using Adobe Analytics, analytics and target to create, customize and track our online business by monitoring

Pros

  • scalability
  • ease of use
  • data democratization

Cons

  • further customization of graphs
  • integration with Google products
  • some features that are now eol but were available in the past - integration with campaign manager 360
  • improved user experience
  • 404 error solving
  • improved traffic issues
easy to use by everyone
easy to use

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

fast and easy creation of dashboards in order to monitor particular online initiatives

Adobe Analytics Feature Ratings

Web Analytics
8.2
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
Not Rated
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
9
Event Tracking
8
Reporting in real-time
7
Referral Source Tracking
6
Customizable Dashboards
9

Comments

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