What is Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps marketers to understand visitor engagement across digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
Features:
- Collect and ingest behavioral data in real-time from web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
- Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
- Integrate and share insights, segments, and outputs from your data across other business applications.
Categories & Use Cases
Screenshots
the Alert Builder in Adobe Analytics.
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) |
| Security | Security Report on Whistic Security Network |
FAQs
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
What are Adobe Analytics's top competitors?
Google Analytics, Heap, and Amplitude Analytics are common alternatives for Adobe Analytics.
What is Adobe Analytics's best feature?
Reviewers rate Reporting in real-time highest, with a score of 9.3.