Adobe Analytics Reviews & Insights

Score7.4 out of 10

839 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.

Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.

Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.

Adobe Analytics Reviews

246 Reviews

Videos

Powerful tool for clients if its set up right if clients have training on getting the most out of it

Rating: 7 out of 10

Incentivized

April 21, 2025

Use Cases and Deployment Scope

I use it in a consultant capacity for clients, who use Adobe Analytics to track multiple web estates, either because they're part of the Adobe suite or they want to use something outside of Google Analytics, or because they want to track more steps than just their website. I'll use the data they have and recommend them to collect additional data to play insights back to the client in the scope of recommending CRO / UX improvements to the website based on behaviour observed

Pros

Customisable dashboards
Real time reporting
No limits to dimensions and events

Cons

In my opinion, it's not that friendly to use / there's a steeper learning curve than GA4
In my opinion, the UI isn't great, it's fiddly, and you have to SAVE your reports which even I forget to do
I think it's more complex to implement
I think it's expensive, when there's free alternatives

Likelihood to Recommend

It can have more depth to data if implemented right, but it's also trickier to use than others

Lee Preston

Conversion Rate Optimisation Lead in Marketing at CTI Digital (51-200 employees)

Vetted Review

2 years of experience

View profile

Advantage of Adobe Analytics

Rating: 9 out of 10

Incentivized

April 7, 2025

Use Cases and Deployment Scope

Adobe Analytics is very helpful product to give us weekly and monthly traffic, engagement and visits to our web properties.

Pros

Visits/Metrics over a period of time
Robust Data collection
Tracking capabilities

Cons

Improving Data integration
Improving User experience
AI powered insights

Likelihood to Recommend

Adobe Analytics is suited for all web properties to provide Metrics, Data collection and tracking.

Verified User

Technician in Marketing (10,001+ employees)

Vetted Review

13 years of experience

Adobe Analytics Review

Rating: 8 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and visualizations to our business and then insights

Pros

There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.

Cons

I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Likelihood to Recommend

Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.

Sripriya Venkateswaran

IT Manager for Adobe Analytics in Marketing at AbbVie (10,001+ employees)

Vetted Review

5 years of experience

Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basically go in and build dashboards or relationships or reports to be able to answer important business questions either for ourselves or for the clients that we work for.

Pros

It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Cons

I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.

Likelihood to Recommend

Anytime you're dealing with very large-scale data that needs to be processed in real-time very quickly, this definitely shines. So if you've got more than 50 to a hundred million page views in a monthly period or more than being able to use Adobe Analytics, be able to answer those questions and literally get data at any time of the year for the most part with very little delay is exceptional. So that's probably what I'd say is the best use cases that are situated. The larger the dataset, maybe not necessarily the more complex the dataset, but the larger the dataset and the more moving parts to it, the better this tool does at being able to answer it than others in the market.

Matt Wright

CEO in Corporate at Zahlen Solutions (1-10 employees)

Vetted Review

22 years of experience

Aurola review

Rating: 6 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Good

Pros

Traffic tracking

Cons

Session based tracking limitation
Data retention

Likelihood to Recommend

Tracking landing pack traffic and funnel

Verified User

Analyst in Marketing (10,001+ employees)

Vetted Review

3 years of experience

Great tool

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Understanding how users access our sales and products

Pros

Counts of access
Campaign tracking
Visitor identification

Cons

Restating data
Data cleanup

Likelihood to Recommend

Measuring performance is easily reported

Tyrone Battle

Manager Ebusiness in Information Technology at EMC (10,001+ employees)

Vetted Review

25 years of experience

View profile

Triple-A for AA

Rating: 8 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Gathering insights from web experience to optimize digital marketing for student recruitment.

Pros

Data visualization
Data analysis
Insights gathering

Cons

Implementation
Onboarding
Flexible

Likelihood to Recommend

Less appropriate for deep diving, great for immediate impact once implemented

Verified User

Technician in Marketing (1001-5000 employees)

Vetted Review

5 years of experience

Great product

Rating: 8 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Understanding campaign performance based on region and defined segments.

Pros

Up to date data
Visualisation of data

Cons

More user friendly interface
Better dashboard and report discovery

Likelihood to Recommend

Need real time data

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

3 years of experience

Adobe Analytics

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We utilize Adobe Analytics to track and understand our customer's and prospect's accesses and movements on our digital properties. Without Adobe Analytics we would be unable to track and understand our customer's and prospect's activities.

Pros

User friendly user interface
Ability to replicate reports via save as
Share with option for non-users
Ability to build segments while in the report

Cons

Quick segments need to be more than 3 options
Cannot loose Activity Map access like the last instance
Workspace could be easier to navigate

Likelihood to Recommend

Adobe Analytics is well suited for standard web metrics. It's fairly easy for a user to pick up on with minimal training. Integrations with other adobe tools like Adobe Target (A4T) and Audience Manager - behavioral segments, make this tools valuable.

If an organization is trying to track customer activities across all channels this tool is not it. In my opinion, then you need CJA.

Verified User

Contributor in Marketing (10,001+ employees)

Vetted Review

10 years of experience

Adobe Analytics all the way

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Adobe Analytics is widely used in my organisation for day to day website data tracking.

Pros

Gathering data
Dashboards
Defining product needs
User experience and behaviour

Cons

Unspecified data in reports
Fallout representation does not work as intended

Likelihood to Recommend

Web site tracking, dash boarding

Verified User

Analyst in Marketing (1001-5000 employees)

Vetted Review

3 years of experience

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Video reviews

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Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

Pros

It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Cons

I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.

Likelihood to Recommend

Matt Wright

CEO in Corporate at Zahlen Solutions (1-10 employees)

Vetted Review

22 years of experience