Adobe Analytics review
March 19, 2025

Adobe Analytics review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We are using Adobe Analytics on a daily basis in our business to track results and to deep dive in specific journeys when needed.

Pros

  • Journeys from one touch point to another

Cons

  • Maybe to offer a more graphic representation withing the current dashboards in order to observe faster some trends or shares.
  • CRO
  • Customer Journeys from one touch point to another
It is a vital tool in our day to day reporting.
It's good, but can be improved.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Pro: tracking overall results or main KPIs from different sources and to analyze overall impact.
Con: not seeing it very helpful in data duplication across multi-channel or cross-device.

Adobe Analytics Feature Ratings

Web Analytics
7.9
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
7
Referral Source Tracking
6
Customizable Dashboards
Not Rated

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