#1 most frequent
United States of America
38.1%11,601 installations of 30,479
What is ActiveCampaign?
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
Categories & Use Cases
Media
1 / 6
Top Performing Features
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5
Areas for Improvement
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 6.7
Who Buys & Uses ActiveCampaign
#2 most frequent
Netherlands
9.1%2,773 installations of 30,479
#3 most frequent
Australia
7.6%2,309 installations of 30,479
Pros
- Robust and flexible marketing automation capabilities
- Effective email marketing with easy template setup and reliable delivery
- Advanced segmentation options for highly targeted communication
Cons
- Dated or non-intuitive user interface and overall user experience
- Limited customization options, especially for form design without custom code
- Challenges with advanced data management and reporting capabilities
Good Job ActiveCampaign
Use Cases and Deployment Scope
I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.
Pros
- Storing emails to reuse so you don't have to recreate each email with links
- Storing pictures so they are always close at hand as needed
- Answering my questions quickly when I'm creating a complex email drip
Cons
- Integrating with Squarespace
- Giving me ideas on other ways I can use AC in my business.
- Building emails can take a long time as the program churns to save and retrieve data
Return on Investment
- The impact is that my contacts see me on a regular basis. however, I do not feel like this product is any different from other products on the market
Usability
Other Software Used
Google Analytics
Perfect for Small Business Owners Looking to Grow
Use Cases and Deployment Scope
We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.
Pros
- Email Scheduling
- List Segmentation
- Email Automation
Cons
- There are a LOT of features and it can be overwhelming
- I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
- I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email
Return on Investment
- It has helped us reach more customers, which has had a positive impact
- It has helped us target customers' specific interests, which has had a positive impact
- It has allowed us to automate more, freeing up our time, which has had a positive impact
Usability
Alternatives Considered
Intuit Mailchimp
Other Software Used
Zapier, Teachable
Amazing tool that delivers exactly as promised
Use Cases and Deployment Scope
I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.
Pros
- Keeping my email list clean
- Scheduling out messages easily and reusing messages
- Setting up autimations
Cons
- Price is a bit higher than competition
Return on Investment
- Massive increase in revenue since starting with them
Usability
Good value for money
Use Cases and Deployment Scope
We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.
Pros
- Forms
- Integrations
- Analytics reports
Cons
- Customer service could be more faster
- Use more of the AI features available in the market
Return on Investment
- Good oversight of the leads
- Good ROI on investment
Usability
ActiveCampaign Is There for Me
Use Cases and Deployment Scope
I use ActiveCampaign to send out three e-newsletters to over 50,000 customers every week. I started working with them because of their attention and understanding with small-business leaders like myself. They are reliable, easy to use and quick to respond to issues. I would highly recommend them to anyone.
Pros
- Respond to issues
- Protect small-business people
- Make things simpler
Cons
- The design could be more up to date
- Designing emails could be easier to use
- Being able to talk to someone would be great--not just emails and online chats.
Return on Investment
- I'm building my email list.
- I'm seeing great open rates.
- I'm getting great interaction
Usability
Other Software Used
Emma by Marigold
