I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.
Pros
Keeping my email list clean
Scheduling out messages easily and reusing messages
ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.
For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.
These three automations have helped us retain customers.
Pros
Automations
One-off Campaigns
Integrations
Custom Fields
Sales Funnels
Cons
Lack of phone support
Inability to disable notifications
Failed upload without notification
Failed send without notification
Likelihood to Recommend
Ease of use. You can set up a few automation within minutes.
Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.
Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.
Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.
VU
Verified User
Director in Marketing (Media Production company, 11-50 employees)
I use ActiveCampaign for all my e-mail management, automations and newsletter. Also for notes on special customers and other occasions, which help me to stay in touch with my subscribers. I use it on a daily basis and also recommended it to dozens of others, because it's so simple to use and effective at the same time.
Pros
Overview is simple and intuitive
Functions work smooth and as they should
Very fair pricing model
Cons
The spam score calculation could be a bit better. I hear from others, that my mail gets into their spam, even though I have a green check mark on my spam score calculator.
Likelihood to Recommend
I already recommended it to a lot of people, and they also find it so easy to use, easy to learn (the functions) and very fast. I can build a whole e-mail funnel in 30 Minutes without any problems. So it's specially for those, who want to work fast and effective!
I run a small business and started using ActiveCampaign to automate email generation to potential leads. We generate a lot of organic traffic due to high quality content and are able to collect a good list of subscribers but have limited man power to reach out to people directly and benefit from email workflows.
Pros
Searchable table of contacts
Email campaign templates
Decent email workflows
Cons
In my opinion, Terrible UX for accessing contacts, no navigation buttons, users have to click the back button and then click on the next contact.
In my experience, VERY SLOW - the system is very slow to load data which frustrates the UX and makes it frustrating to access contact data quickly
In my opinion, Fragile design - it is very easy to break automations, but ActiveCampaign insists on this design (more to say later)
Likelihood to Recommend
ActiveCampaign has some features which put it above some CRM tools (like Insightly, ActiveCampaign for 6 months). I think the basic setup is easy to do, but a lot of work needs to be invested in automations. They offer landing pages for my website to access locked content and it works well with Zapier. In my opinion, for these reasons, ActiveCampaign does ok. I can no longer recommend ActiveCampaign because of the, in my opinion, fragile design of the system which caused my company to lose $10,000's in potential revenue due to a weak design of their automations. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. In my experience, by simply making a slight change of wording to a form option and capitalizing a word in the form, the entire automation broke, which we did not realize for 6+ months. Companies had been requesting information from us and we were never notified because of the broken automation. In my opinion, this alone should cause companies to steer clear of ActiveCampaign. We are now planning to switch off the platform to something more robust.
I scale my self using this tool like creating accountability emails for clients or a followup sequence for folks who come to my LinkedIn booth at a live tradeshow. I can direct my audience to ongoing information without endless admin on my part. It also allows me to have a almost perpetual email marketing system that I can set and forget. It allows me to keep in touch at scale with my network and potential leads.
On a lighter note, I use it to send my friend automatic emails to inspire her on her journey to find love.
Pros
Linking automations together
Having access to a secondary login for my assistant
Forms that trigger stuff for me with ease
Lead scoring lets me see who is excited about me
Cons
They cut down customer success without warning and then also increased the tax fees that I was never charged before. They didnt do a good job explaining this.
Its slow in my browser which feels like somethin that should have been fixed ages ago.
I wish they were more transparent abou the free 30 min calls I used to get. It seems like they changed a lot in the last year
for an email automation company, they have added me to automations that were not correct like new user ones. Or I got prospecting ones when i was already paying.
Likelihood to Recommend
I think I should have started with a lower cost tool when I started. I dont think this should be the first option for a smaller biz. I have no regrets bc I would have much preferred to stay on the same platform with all the options AC provides. I think it the most robust for what it does so if that is worth the sacrifice or ease of use, then they should go for it.
I've thoroughly enjoyed using ActiveCampaign. Our company switched from MailChimp a couple of years back, and we have not looked back. We have super-detailed insights into our audience, better tools to create high-level and quality emails, and better reporting as well. We use ActiveCampaign to send daily emails to our audience giving them travel tips, deals, and more.
Pros
Providing detailed insights into our audience.
Create quality emails.
Tracking email performance through several KPIs.
Cons
Better tools for creating emails in a seamless way for beginners.
Options to create longer emails that don't get cut off in Google.
Tools to make the design process easier.
Likelihood to Recommend
ActiveCampaign is definitely suited for creating word and image-based emails, but probably not an excellent tool for someone who creates only word-based emails. If you're gathering content and links to share with your audience, then ActiveCampaign does a great job at this bit as well! I also believe ActiveCampaign is well-suited for media companies in general.
VU
Verified User
Manager in Social Media (Online Media company, 11-50 employees)
Active Campaign is our primary marketing CRM. We use it for email and SMS campaigns - but have been using it for other tools in data capture and engagement. It is a useful and well rounded CRM primarily focused on e-commerce. Which we tap in to for retention and engagement needs.
Pros
Campaign Design
Audience Creation
Automation Building
Profile Views
Cons
Detail Reporting
Powerful Segmentation
Campaign Testing
Likelihood to Recommend
I think ActiveCampaign is a strong entry to mid-level marketing automation platform for specific businesses. Those with subscription or e-commerce models. It does all the things you would need from a CRM, well. But falls down in its lack of precision and depth, but this is reflected in its low price point and generalist approach to CRM.
VU
Verified User
Manager in Marketing (Music company, 51-200 employees)
I am an author and self-publisher using ActiveCampaign for landing pages, email sequences, and ad hoc communication with clients. AC also provides statistics and details on users' behavior (clicking on links).
Pros
Weekly emails on service improvements and new functions
Great ratio price : service, incl. users count
Email template formatting
A possibility to link several landing pages to a single email sequence
Cons
More formatting options for landing pages
More intuitive user interface
Likelihood to Recommend
ActiveCampaign offers an all in one place for a standard price for self and small publishers, from landing pages, through email sequences to ad hoc email.
When I joined the company, the MarTech stack was all over the place, which meant that several different platforms had to be maintained, which also did not exchange data with each other. This made our marketing and sales work extremely inefficient. ActiveCampaign gave us the all-in-one solution that we required and allowed us to consolidate our data, insights, and workflows on one single platform. This has not only increased our efficiency, but also team collaboration, reporting, and strategic decision making.
Pros
Automations
Contact Management
Email Campaigns
Landing pages
Reporting
Deal Management
Customization
Cons
Dynamic Contact Lists (where contacts are added or removed based on custom events, i.e. Deal Stage).
Emails in Automations (there is currently no way to add existing emails to automation).
Custom Reporting (could be made a bit easier).
Likelihood to Recommend
ActiveCampaign is perfect if you require an integrated, all-in-one marketing, sales, and CRM solution. It also offers Hubspot levels of functionality while costing a fraction of the price. This makes it suitable for companies that are more budget-conscious (i.e. start-ups), and/or want to improve their ROI.
VU
Verified User
Manager in Marketing (Computer Software company, 51-200 employees)
