ZoomInfo Marketing

ZoomInfo MarketingOS helps with creation of demand, it also targets and generates targets and converts leads into customers using insights and engaging through multiple forms, including social media, email, text, etc. ZoomInfo Marketing also converts sites into digital assets using unique chat, interaction, and data capturing, which really helps bolster customer conversion and increase synergy with acquisition teams.

• Zoominfo Marketing has allowed us to reduce our marketing budget with increased results by almost 20% less in cost and significantly better capture of what customers are reacting to our marketing outreaches
• Marketing data can now be easily gathered, and made into useful information for our sales teams
• We have double the data essentially, as we already had inbound tracking, but ZoomInfo gives us a fine lens over our outbound marketing. We can also follow up more directly with those customers, as opposed to guessing who or when to reach out to in the past.

We find these as granular data we did not have in the past, we have click counters and website trackers. But for campaigns, B2B standalone communications, general social campaigns DSP, retargeting, and form + acceleration we did not have a tool.

Since we've started using this we have seen double-digit increases in the direct return on expenditures from marketing. Sales has also increased its % of closing and reduced the amount of time needed to spend "qualifying and attracting" existing leads.

ZoomInfo Engage and ZoomInfo Sales

ZoomInfo Chat, ZoomInfo Operations, Salesforce CMS

We use ZoomInfo Marketing to identify and engage with prospects - we create a lot of specific lists to narrow down prospects. Weekly notifications and intent signals help us narrow down our search criteria.

• We have found a lower CPC across our pages
• Tracking characteristics on types of businesses on our pages - also very close to our dream persona
• Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

We have found it to be the most useful in feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by our company's ideal persona. And to take it to the next level as our team comes up with new strategies and partners to collaborate with, we can immediately create a list, produce a sequence in HS, and start the project that day. I really like fast results.

SalesIntel

Camtasia, HubSpot CRM, Semrush, WordPress, Canva

ZoomInfo Marketing has given us a new way to target our decision-makers and serve them with highly personalized digital advertising across display and social media. Prior to using ZI Marketing, digital advertising felt like a waste of money - we had no way to prove that our ads were being seen by the right people, and we were constantly fighting bots and click fraud. Using ZoomInfo Marketing gives you the ability to target companies using ZoomInfo's best-in-class business intelligence, allowing us to target the right people at the right time. I now feel confident that our target buyers are getting our ads, and as a result, this has made our advertising engagement metrics far more meaningful.

• We can identify and qualify MQLs based on ad interaction using ZI's data—previously, we could only generate MQLs from form fills.
• Targeted 1:1 ad campaign has converted 60%+ of accounts.
• Reduce our ad spend by 40%, no longer spending money on non-targeted advertising.

B2B DSP has allowed us to serve 1:1 ad campaigns to companies already deep in our sales process. We create custom campaigns that address specific pain points and serve the ads only to that one company. Those ads have great engagement, and 60% of accounts that have been enrolled in a 1:1 campaign have converted into clients. This is the first time we've attributed some actual success to our digital advertising program.

HubSpot CRM, ZoomInfo Sales

ZoomInfo Marketing gives us the opportunity to target specific companies or groups of people. The online tools such as websights, intent, workflows and lists allows us to build various audiences for the ads. We can combine the audiences and add filters to get to our perfect list for ads. The report tool allows us to easily see how our ads are performing and if adjusts are needed.

• We have seen an increase in quotes from customers that we considered "lost". We had not had communication with them in over a year. After we ran ads to this group, we received several quotes totaling $33,000.
• Our alignment between the sales and marketing teams has never been better. We track activity of current and potential customers through websights and intent, sharing this with our sales team.
• We are now able to increase efforts with targeting specific attack companies. Before ZI, this took a lot more work and was not a common practice for us.

The retargeting feature within ZoomInfo Marketing has way more options than our other ad platforms. We always have a retargeting ad set up to target specific companies from high ranking pages on our website. This allows us to stay in front of people who have not completed the contact form on our website.

RollWorks

Microsoft Dynamics 365, Google Ads, Google Analytics

[...] uses ZoomInfo Marketing to draw awareness to our brand to new and existing accounts. We use this tool as a means to keep our product and services at the top of our current clients minds and to bring in new customers who might not have heard of us. We also aim to build our business side of our brand through the ads as most know us for our certifications and education side. Pairing ZoomInfo Marketing and ZoomInfo Sales together has been a seamless process that just has made sense for our organization and sales teams.

• Increased site visits
• Alignment between sales and marketing
• Targeting better outbound leads

Automation was our biggest goal in moving to ZoomInfo Marketing and being able to automatically add accounts that were showing intent, increasing in site visits or ad engagement, and adding them to an email outbound campaign - and ZoomInfo Marketing has made that possible. FormComplete was another area that we were interested in as to help increase our form fills, the integration has been more challenging, but we are experiencing more form fills from it.

RollWorks

HubSpot Marketing Hub, Salesforce CMS, Contentful