Highly-Personalized Advertising to the Right People at the Right Time.
Use Cases and Deployment Scope
ZoomInfo Marketing has given us a new way to target our decision-makers and serve them with highly personalized digital advertising across display and social media. Prior to using ZI Marketing, digital advertising felt like a waste of money - we had no way to prove that our ads were being seen by the right people, and we were constantly fighting bots and click fraud. Using ZoomInfo Marketing gives you the ability to target companies using ZoomInfo's best-in-class business intelligence, allowing us to target the right people at the right time. I now feel confident that our target buyers are getting our ads, and as a result, this has made our advertising engagement metrics far more meaningful.
Pros
- Targeted Digital Advertising.
- Onboarding and Customer Success.
- ABM Advertising Strategy.
Cons
- Managing Ad Spend & Billing.
- Built-in Reporting Across Campaigns.
- Managing Large Number of Active Campaigns.
Likelihood to Recommend
ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.
