AppMetrica

AppMetrica is a great analytic tool mainly used for determining customer interest in our product. We mainly want data on our customers, and what they are like, and AppMetrica does a good job with this. It allows us to gather sufficient data in a quick manner due to its easy-to-use API for further research so we can create software that works well with the majority of people.

• Report is easy to generated through API
• No limitations on the amount of audience data
• Able to monitor all traffic sources

• Reports generation helps marketing purposes
• Data tracking allow monitoring user behavior
• More features such as additional statistics or data generation would be appreciated

Google Analytics

In our organization, we are using AppMetrica to record the user journey and user attribution data like installation, registration, create pataa, search pataa, push notifications, etc. Before AppMetrica we were using the Firebase Events and Firebase Cloud Messaging to fulfill the same requirements, But firebase is unable to fulfill my requirements. Now I am very happy with the solution like AppMetrica.

• User Segmentation
• User retargeting
• Push notifications

• We increase the users with the help of AppMetrica
• Now we are able to understand the user journey and dropping points
• With the help of AppMetrica analytics we improved our user interface

CleverTap and UXCam App Analytics

Android, Google Maps API, Amazon S3 (Simple Storage Service), Paytm, PhonePe

We tried out AppMetrica when creating an internal digital comms database to pull in data from our various channels.

• Can pull in data from any period
• Automatically updates

• None really, we decided not to use it long-term.

DbVisualizer, Google Analytics, Tableau Desktop

Appmetrica is a very simple tool that provides everything a marketer needs to run his campaigns. It possesses end-to-end app analytics to help you in optimising method to running your campaign for better results. It is a Yandex product that provides a free version of the tool that is accessible on all platforms.

• Product analysis to keep data of inventory
• Data exports in multiple formats
• Easy error reporting with pdf export

• It's a free tool which has lots of features for beginners
• Great value for money
• Saves lots of time for marketing team

AppMetrica helps to analyze all of the app’s statistics in one place. It helps to obtain the app’s raw data for any period via the API. It also could be integrated into the CRM, BI system, or custom analytics solution and sends the data to the ad partner to use for remarketing.

• Data export for targeted audience.
• Provides in app events which is beneficial.
• Tons of analytics data for free.

• It is impacting in a positive way already.
• ROI increased significantly.
• Sales team are happy with the user insight provided.