Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
AppMetrica
Score 7.7 out of 10
Small Businesses (1-50 employees)
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
N/A
Pricing
Firebase
AppMetrica
Editions & Modules
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
No answers on this topic
Offerings
Pricing Offerings
Firebase
AppMetrica
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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AppMetrica offers several pricing plans to meet your needs at any point of your app’s journey:
A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support.
A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month.
A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
If you want to create a segment for a specific type of user or want to divide the users according to user journey, then AppMetrica is very useful for you. You can create a separate segment and can send push notifications, mail, and messages and also can target the advertisement from the different channels.
Extremely robust. Has about any tool you can think of under one roof making it extremely useful as a backup platform for data analytics or small teams that need something quickly.
Intuitive and easy UI/UX. Being made and owned by Google, you expect nothing less. Very easy to use for anyone that has any marketing or analytical experience especially in Google Analytics (which I just assume all marketers do).
Safe, secure, and sturdy. Never need to worry about downtimes or misinformation as it's as clean and safe as it is being run by Google.
FREE! What else is there to say. Unless you're an extremely large application handling hundreds of thousands to millions of users, this pay as you go plan will stay free.
Firebase/Firestore has very limited support for querying more complicated items; for example, performing a simple string search is not possible.
While upfront costs are low, costs can grow quickly if you're not careful about what you are being billed for.
Dashboards have at times shown different information to what is billed, and support from Google is less than stellar and not as effective as that from Amazon or Microsoft.
Firebase functions are more difficult to use, there are no concepts of triggers or cascading deletes without the use of Firebase functions. Firebase functions can run forever if not written correctly and cause billing nightmares. While this hasn't happened to us specifically it is a thing that happens more than one realizes.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Google has an analytics program that is free that we used in the past. However, the program is quite barebone, and we didn't have a chance to utilize it too much as there is not much information we can dig from it. AppMetrica does a much better job at retrieving user behavior compared to Google Analytics, and we prefer AppMetrica more. AppMetrica also has a better API and better learning curve compared to Google Analytics.
Firebase has been able to help us understand reliably, the drop-off in our user flows with their funnel feature. This has made it easy for us to be able to pinpoint weaknesses in our funnel and test and optimize with data as the dependent variable.
From an economic standpoint, we don't pay for Firebase which is great, but as the saying goes "You get what you pay for" also holds true in this context. As we looked to grow and scale, we looked for a paid solution.
From a developer resource standpoint, Firebase has been extremely easy to integrate into our app. Whether it be the event tracking, dynamic links or crash reporting we have not had to waste too much developer time thanks to their well-organized developer docs.
