What is AppMetrica?
AppMetrica is a mobile app analytics tool that provides an analysis of mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables mobile apps to find actionable insights, with the goal of maximizing their app revenue. AppMetrica can be used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries.
The vendor states AppMetrica may be of use when:
A breadth of functionality is required, beyond what is present in a present solution, such as funnels, segmentation, and user-level data.
User acquisition campaigns are now beyond Google Ads, and an MMP is needed.
A current product analytics or MMP is too expensive.
Present mobile app analysis is overwhelmed with data and requires a new way to gain insights into the app’s growth.
24/7 live support is desired.
Categories & Use Cases
Screenshots
a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.
Technical Details
| Mobile Application | No |
|---|---|
| Supported Languages | English |