TrustRadius: an HG Insights company

TUNE Partner Marketing Platform

Score7.5 out of 10

10 Reviews and Ratings

What is TUNE Partner Marketing Platform?

TUNE is an affiliate marketing platform designed to give marketers flexibility and control of their data and partner program. Brands, agencies, and networks can use TUNE to manage, measure, pay, and grow their programs through direct partnerships and the TUNE Network.

Media

the TUNE Admin Dashboard
a TUNE Snapshot Interface
a TUNE Offers Report

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Easy to use, with excellent team support

Use Cases and Deployment Scope

Our company uses TUNE to manage partner marketing and maximize ROI from onboarding. I really like the API features & its support documentation. Tune has a top-class support team and quick turnaround. We face the issue while managing the partner campaign that includes Email marketing and another inbound/ outbound campaign.

Pros

  • Ease of use
  • Top class customer support
  • Dashboard has amazing features and well onboarding process.

Cons

  • Need to work to separate CRM & BI features.
  • Some time TUNE increase the prices without any notice.

Most Important Features

  • Affiliate Tracking
  • Dashboards
  • Broad Workflows

Return on Investment

  • Tune help our company to Maximize ROI from onboarding.
  • Data visualizations feature is amazing that solve our data analysis issues.
  • Its role-based permissions feature is so good.

A great marketing tool

Use Cases and Deployment Scope

Combination of the disciplines of digital marketing that are necessary, offers multi-device web development, guaranteed On-Page, Off-Page Optimization, efficient creation of optimized banners. It is determined who makes up our target or target audience, the sociodemographic profile of the people we want to attract is analyzed. the implementation of a landing page for a specific objective.

Pros

  • Provides communication with the association is the best way for your relationship with customers
  • The selection of objectives is included, defining the target audience to meet them

Cons

  • The importance of knowing the impacts of the marketing plan to be used should not be forgotten.
  • Social networks can be neglected if we create profiles at the same time that we will not be able to feed them with content later.

Most Important Features

  • There is a greater knowledge of the people who follow the association
  • The best thing is that we will have useful information to attract new people

Return on Investment

  • It is of value to place the information of your association in the most perceptible feasible way in the search engines
  • Can help entities stand out from others

Alternatives Considered

Amdocs MarketONE, Ambassador Referral Marketing Platform (discontinued) and Deluxe Digital Marketing

Other Software Used

Adobe Marketing Cloud, All Inclusive Marketing, Annex Cloud Referral Marketing Cloud

Tune's software is exceptional!

Use Cases and Deployment Scope

We use TUNE to track conversions for our affiliate and channel partners. TUNE helps us organize resources for these partners, generate links, set up contracts, and make payments all in one platform. Its TUNE discovery network also helps you find relevant partners to work with nf facilitate new affiliate relationships.

Pros

  • Their tracking of conversions is highly accurate, even without cookies.
  • Tune pay is simple and easy to use.
  • White labelling and customization of the platform is great.

Cons

  • The discovery network is limited and provides few options for finding new partners.
  • Setting up a resources page for affiliates requires custom coding and is not simple to do.
  • Introductory emails to potential partners in their network are often sent to inactive or wrong contacts that don't ever respond to introductions.

Most Important Features

  • Affiliate Conversion tracking
  • Affiliate analytics and reporting
  • Tune pay
  • Tune's discover tool

Return on Investment

  • Positive - It has helped us get our first ever affiliate program operational.
  • Negative - We have struggled to find the right parters for our use case.
  • Positive - The platform works well if you already have channel/affiliate partners.

Alternatives Considered

Everflow - Partner Marketing Platform, Impact and CAKE Affiliate Marketing Software

HasOffers (Tune) is the key for web performance marketing!

Pros

  • Good reporting dashboard; customization is the key.
  • Makes co-ordination easy with the partners.
  • Easy to use interface, manages campaign and finances easily.

Cons

  • Tiny urls can be improved significantly.
  • Revenue management can be improved.
  • Competitive pricing models should be introduced.

Return on Investment

  • Ease of campaign management, hence impact revenue.
  • Partner revenue module is good, helps in scaling. Commission is also managed here.
  • Automation rules are helpful in saving a lot of money by alarming unusual traffic on time.

Alternatives Considered

Affise, Offerslook, CAKE Affiliate Marketing Software, WebEngage and Branch

Other Software Used

WebEngage, Microsoft Power BI, AppsFlyer, Google Analytics, Google Ads (formerly AdWords), Facebook for Business, AppNexus, Propeller Platform, Rubicon Project, Affise