Everflow - Partner Marketing Platform

Score7.1 out of 10

16 Reviews and Ratings

What is Everflow - Partner Marketing Platform?

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.

Categories & Use Cases

Media

Screenshot of a comprehensive snapshot of campaign performance through a customizable dashboard.

Screenshot of event tracking, on top of an initial conversion action.

Screenshot of analytics, for drilling down into any partner's performance on the placement level or any other granular metric.

1 / 4

Screenshot of a comprehensive snapshot of campaign performance through a customizable dashboard.

#1 most frequent

Professional, Scientific, and Technical Services

7.5%

86 installations of 1,150

#2 most frequent

Manufacturing

6.8%

78 installations of 1,150

#3 most frequent

Retail Trade

5.0%

57 installations of 1,150

Coston Avilez View profile

Director of Advertising in Marketing at Cash Network, LLC (1-10 employees employees)

Use Cases and Deployment Scope

Everflow has proven itself to be one of the best tracking platforms I've ever used when it comes to tracking affiliate commissions for our network of affiliates, building out our own internally owned and operated offers, and tracking our own commissions with other advertisers. Their flex reporting options and different reports give us the ability to really deep dive into our performance and optimization efforts. Lastly, Everflow's support is 100% the best support I've had with any platform. Their knowledge base covers everything in an easy-to-digest format. Then if I can't figure something out there they have a live chat option that has never led to a dead end where we couldn't resolve an issue at hand. If we can't figure it out in the live chat, Everflow support will schedule a live call with me and find a solution. If they don't have one, they'll create one. Definitely a platform I would and do recommend to others.

Pros

Live Chat feature/Customer Support.
Reporting options and Custom Flex reports.
Extensive knowledge base.
VERY few technical glitches that ever cause more problems than they have to when hacks/crashes/glitches happen. They keep their platform functioning well.

Cons

Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

Most Important Features

Flex reports.
The pixel options. I can create hybrid setups with a post back and frame placed on the same campaign. Rather than one or the other.
Smart links.

Return on Investment

Everflow has had an enormous positive impact on ROI. We came from a platform that was giving us many issues and Everflow has solved them all. Allowing us to scale and do business without too many interruptions like the last platform we had.

Alternatives Considered

CAKE Affiliate Marketing Software and TUNE (formerly HasOffers)

Trent Weinman

Affiliate marketing Manager in Marketing at Blue Ink Digital (11-50 employees employees)

Use Cases and Deployment Scope

We use Eeverflow to manage affiliate marketing partners who send website traffic to our sites. Everflow manages their accounts, tracks conversions, and payouts as well as provides a hub for them to access our offers and creatives. With different sites in multiple categories Everflow allows us to manage hundreds of affiliate partners and their activity and performance.

Pros

Manages offers to affiliate partners.
Tracks payouts and traffic volume.
Houses creatives for affiliates to use.
Generates reports and dashboards for tracking sales.

Cons

Some reports are hard to find or understand without explanation.
Integration with our websites is delicate and does sometimes break.
User interface is simple, but no frills.

Most Important Features

Traffic and conversion tracking.
Offer management.
Payout and revenue tracking.

Return on Investment

Allows us to manage and grow affiliate marketing
Partner marketing has grown our business
Affordable price and very high return on investment with strong partnerships we have formed.

Other Software Used

Asana

Alex Zagrodnik

Co-Founder in Corporate at Third Element Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We utilize Everflow Partner Marketing Platform to run and manage our affiliate network. It has allowed us to integrate many other tools and simplify our daily workflow.

Pros

Reporting.
Support.
New features.

Cons

Creative management.
Accounting integrations.

Most Important Features

Reporting.
Ecommerce Integrations.

Return on Investment

Less time spent on reporting.
Less time spent on accounting work.

Alternatives Considered

TUNE (formerly HasOffers), CAKE Affiliate Marketing Software and Voluum

Other Software Used

Voluum, Shopify Plus, Adobe Dreamweaver

CalDon Preece View profile

Senior Digital Analyst in Marketing at VidAngel (11-50 employees employees)

Use Cases and Deployment Scope

VidAngel has several pay-per-performance partners that send traffic to our website generating sales. We needed a way to make sure that the leads that were being sent converted into purchases. We use Everflow to manage the tracking of our pay-per-performance partners and to manage the generation of invoices. We also use their reporting dashboard to analyze the performance of our efforts.

Pros

Lead Tracking.
Affiliate Management.
Invoicing.

Cons

Improve marketplace for partner discovery.
UI is a bit clunky.
Internal messaging tool.

Most Important Features

Affiliate attribution tracking.
Ease of management.
Ease of use for affiliates.

Return on Investment

Generated an estimated $36k in sales.
Allowed us to manage and reliably track affiliate performance.

Other Software Used

Lucky Orange, Google Ads (formerly AdWords), Iterable

Ruairi Dodds View profile

Co-Founder & Chief Operating Officer in Marketing at Evolve Performance Media (1-10 employees employees)

Use Cases and Deployment Scope

tracking everything from install to post-install events, this allows us to capture everything. We also use their platform for billing and invoicing which is very helpful. I also love the quick replies from their support team. So long as I'm in marketing I will be using Everflow as my tracker

Pros

support
tracking
invoicing

Cons

dark mode

Most Important Features

tracking
access for partners

Return on Investment

built company

Alternatives Considered

CAKE Affiliate Marketing Software

Impact

TUNE Partner Marketing Platform

CAKE Affiliate Marketing Software

Everflow - Partner Marketing Platform

What is Everflow - Partner Marketing Platform?

Categories & Use Cases

Media

Most Frequent Users

Professional, Scientific, and Technical Services

Manufacturing

Retail Trade

Reviews

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

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