TrustRadius: an HG Insights company

Short Name

Score8.8 out of 10

389 Reviews and Ratings

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What is Short Name?

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

Categories & Use Cases

Reviews

What users are saying about Short Name.
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Great Partner for Driving Awareness

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

My organization uses TrustRadius for Vendors regularly as a key pillar in driving brand awareness and discovery among the IT community. I work for a midsized organization that competes heavily with large enterprises, but with TrustRadius for Vendors, we've accrued substantial brand credibility that helps people find us and learn about customer satisfaction. What I love about TrustRadius for Vendors and find to be a differentiator is that they offer high-quality promotional kits and tools that make it easy for us to share customer pull quotes and earned badges through our owned channels. My customer success manager is exceptional at bringing new ideas to the table and supporting my needs.

Pros

  • TrustRadius for Vendors TrustQuotes browser extension for keyword tagged pull quote graphics for promotional use
  • Media kits for announcing badges on social media, pr, etc.
  • Easy to see how we are tracking towards award achievements
  • Campaign funding / bank process is simple compared to competitors

Cons

  • Better analytics dashboards
  • Better competitive/sales intelligence
  • Better formatting on review CSVs

Return on Investment

  • Profile views as an indicator of awareness
  • I'm not sure how to quantify ROI otherwise

Alternatives Considered

Gartner Peer Insights, Buyer Discovery by Gartner Digital Markets, Trustpilot and G2 Seller Solutions

Other Software Used

Meltwater

TrustRadius for Vendors is a great addition to our Customer Advocacy efforts

Incentivized
Matt DoyleView profile
Customer Advocacy/Marketing Manager in Marketing at Paylocity (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use TrustRadius for Vendors as a way to garner third-party credibility from real user reviews. Our clients review our software on the site which provides insights to potential customers about how they use the system. That feedback helps others make buying decisions. We appreciate the ability to leverage the reviews for content as well. Our team uses the information to share across the business with other stakeholders for ongoing feedback. There are a lot of ways TrustRadius for Vendors lets you use the reviews through social cards, reference candidates, TrustQuotes, and more. We just launched with TrustRadius for Vendors in August but we're already formulating goals around ratings/review numbers, etc.

Pros

  • TrustQuotes are extremely valuable. We set them up with custom questions so the TrustRadius team helps filter them into messaging that aligns with our internal/external messaging.
  • The Reference Candidates are a great way for people to raise their hands to express interest in helping us as a vendor. It's a way for us to work closely with the clients who provided reviews - positive or negative - from the TrustRadius site.
  • Follow-up requests is another nice area. People can leave their review and then request follow-up. That's a nice option as it lets you engage with those who provide the reviews. We've found value in connecting with these reviewers to get more information or simply thank them for reviewing us.

Cons

  • The new vendor portal still has some issues for us where it toggles back to some of the older functionality. That gives the user experience some bumps.
  • Report functions need improvement. I would like to see easier reporting based on reviews and/or ratings. Right now, you can move the data around in the portal, instead, you have to download everything into Excel.
  • The TrustQuotes widget is a tough one for our team. It's a great idea, but we haven't been able to get usage as it's linked into extensions through your browser. Our team hasn't adopted it very well up to this point.

Return on Investment

  • We've added a significant number of reviews (44 in ENT) which is where we're hoping to add more reviews. That's been a big addition for us. We wanted to build our profile and increase traffic on the page and we've done that so far.
  • We wanted to improve our 6.6 TrustRadius score rating and so far, we moved it up to 7.1. It's challenging to move it up as we get positive and negative reviews, but we're confident we can keep moving it up to get ourselves in the mix for some of the industry-related reports.
  • We earned a Most Loved badge for 2023, which was a surprise for us. This was not on our KPI list but we are proud of it. We created some content around it and plan to celebrate it with our sales team going forward.

Alternatives Considered

G2 Seller Solutions and Capterra

Other Software Used

G2 Seller Solutions, Capterra, Salesforce CMS

A great thorough review platform

Incentivized
Sam Ninh
Sr. Digital Marketing Manager in Marketing at NextGent Healthcare (1001-5000 employees employees)

Use Cases and Deployment Scope

We are using TrustRadius to help with our review process and to keep a pulse on how our company is doing compared to our competitors. We also have implemented their reviews API on our website to help dynamically populate our reviews on our web pages to help with social proof.

Pros

  • Reviews
  • Trustquotes
  • Product Listings

Cons

  • Have more pages for product listings
  • Generate more traffic to the healthcare product listings
  • Offer more options for review generation

Return on Investment

  • Work on our ROI
  • Work on our profile presence
  • Work on Lead generation

Alternatives Considered

Gartner Peer Insights, G2 for Buyers and SourceForge

TrustRadius is a great platform for review generation.

Incentivized
Karah BlandfordView profile
Customer Advocacy in Marketing at PandaDoc (201-500 employees employees)

Use Cases and Deployment Scope

TrustRadius has been an invaluable tool in helping PandaDoc be seen as an industry leader in our main categories. One of my main KPIs at PandaDoc is to generate reviews and tie those reviews back to pipeline generation. TrustRadius has been a great partner in helping us prove the impact of our review generation programs and maintain visibility for our products.

Pros

  • Pipeline match analysis to determine ROI.
  • Quarterly Biz Reviews.

Cons

  • More hands-on customer success team.
  • Sharing of use-cases and further opportunities.

Return on Investment

  • Pipeline increase.
  • Brand visibility.
  • Customer insights.

Alternatives Considered

Gartner Peer Insights and G2 Seller Solutions

Nice site that's easy to use but I miss the old customer success model

Incentivized
Heather Blackwell
Sr. Manager, Member Marketing in Marketing at WebPT (501-1000 employees employees)

Use Cases and Deployment Scope

We use TrustRadius for Vendors to drive reviews of our software solutions. This also helps us identify raving fans that we can reach out to for more in depth case studies. TrustRadius for Vendors has helped to also show our leadership in the space through various awards and badges that we have won over the years.

Pros

  • Easy to navigate platform
  • Drive campaigns to our customers
  • Friendly staff always willing to meet and discuss strategy

Cons

  • Did not like losing a dedicated success manager for the pool model
  • The email notifications for new reviews sometimes take a long time to come through
  • They got rid of the Most Loved award

Return on Investment

  • Got three case studies from TrustRadius reviews
  • TrustRadius posts lead to high social media engagement

Alternatives Considered

G2 for Buyers

Other Software Used

G2 for Buyers, Software Advice, Google Ads

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