6sense

Score8.7 out of 10

406 Reviews and Ratings

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6sense

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What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Categories & Use Cases

Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 8.1
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2

Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.8
Syndicated content
Republished content on third-party sites.
Category average: 7.6

Kennedy Nash View profile

Business Development Representative in Sales at Sprout Social (501-1000 employees employees)

Use Cases and Deployment Scope

I use it everyday to prospect and see which accounts are hot in my book of business. I start my day by looking at the recent activities and then I move on to the hot new and hot accounts.

Pros

One of 6sense’s biggest strengths is its ability to uncover anonymous website visitors and match them to accounts within a target list.
6sense’s AI models classify accounts into buying stages like Awareness, Consideration, Decision, or Purchase-ready.
6sense integrates smoothly with key platforms like Salesforce, HubSpot, Outreach, Marketo, and LinkedIn, ensuring that data flows easily between tools and users can take action within their existing workflows.

Cons

updates earlier in the morning
more reliable data

Return on Investment

More Pipeline Generated For My Book Of Business
More Opportunities

Other Software Used

ZoomInfo Sales, LinkedIn Sales Navigator

Will Clarkson View profile

AE in Sales at SOCi (201-500 employees employees)

Use Cases and Deployment Scope

To tier my prospect list and make sure that I am only reaching out to potential buyers with somewhat warm intentions. By tiering my book based on intent data, I have better conversations with prospects knowing that they are actively looking for a tool and ideally speaking with the person searching.

Pros

Buyer intent
Increase conversion rate
Help drive revenue

Cons

Give me more leads!
Sometimes hard to navigate at the start
Sometimes prospects wouldn't know what I was talking about

Return on Investment

Pipeline generated
Meetings with the correct people
Higher win rates

Alternatives Considered

Chorus by ZoomInfo

Other Software Used

LinkedIn Sales Navigator, ZoomInfo Sales, Groove, a Clari company

Utban Ali View profile

Rev Ops in Marketing at Assent (1001-5000 employees employees)

Use Cases and Deployment Scope

We use 6sense in our organization to leverage its predictive modeling to look for new accounts. This helps our reps to target the right accounts and save time. The data taxonomy feature helps us to use AI and give us insights

Pros

Data modeling
Predictive insights
Recommend hot accounts

Cons

UI is not friendly
Support is a bit slow
Training material is not that great

Return on Investment

deals sizes have increased
pipeline grew by 25%
account list got refined by 35%

Alternatives Considered

Demandbase One

Other Software Used

ZoomInfo Sales, ZoomInfo Operations, Outreach, Gong

Rebeca Kelly View profile

Senior ABM Manager in Marketing at JFrog (1001-5000 employees employees)

Use Cases and Deployment Scope

We use the 6sense platform as our ABM platform. It helps us identify qualified accounts that are in-market, in our ABM TAL or similar ICPs. 6sense helps our Sales Development organization prioritize these types of leads and provides intent data that is actionable for the reps in their outreach. In addition, we leverage 6sense advertising: DSP and segment syncs. We've seen ABM sourced leads and opportunities come from our 6sense advertising campaigns.

Pros

Provides us insight into account engagement
Provides a temperature reading of an account's readiness
Provides us insight on accounts who are using competitors
Allows us to target a specific segment for display advertising

Cons

6sense's dashboard does not provide a user/admin visibility if you are close to reaching your account threshold of targeting per month. The missing functionality should generate a pop-up banner that notifies the user that they're close to maxing our advertising credits that month. Then, they can sync with their CSM to expand their scope.
Although we have a specific segment for DSP advertising, we get a few accounts that interact with our ad, that were not part of our list.

Return on Investment

We have seen ABM sourced opportunities come directly from 6sense DSP campaigns. Day to SQL was 1 day, as one example.

Alternatives Considered

Demandbase One and Terminus ABM Platform

Verified User

Professional in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use 6sense to gain valuable sales insights and target high-potential accounts through its advanced keyword search and advertising capabilities. This platform helps us focus our efforts only on accounts that show genuine interest in our products, based on their online behavior and keyword activity. By identifying intent signals early, 6sense eliminates the need to prospect uninterested accounts, saving time and resources. Our primary use of the tool is for both sales insights and targeted advertising, enabling our teams to prioritize accounts more effectively and personalize outreach strategies based on real-time data.

Pros

Intent data and keyword searches displayed by account
Advertising segments
Go-to-market alignment

Cons

Data enrichment
Account matching
Analytics

Return on Investment

Focused ABM
Detect early stage interest
Revenue increase

Other Software Used

Salesforce Data Cloud, Adobe Marketo Engage, Google Ads

6sense

What is 6sense?

Categories & Use Cases

Key Features

Top Performing Features

Standard visitor segmentation

3rd party intent signals

Account identification

Areas for Improvement

Automated workflow & orchestration

Personalization

Syndicated content

Reviews

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

Pros

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Return on Investment

Other Software Used

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