Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Cat avg: 8.4
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Cat avg: 8.1
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Cat avg: 8.2
Demographic and firmographic data covering contacts, businesses, and industries.
Cat avg: 8.3
Republished content on third-party sites.
Cat avg: 7.6
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Cat avg: 7.8
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Cat avg: 7.7
Engaging with customers and responding to comments and inquiries via social media channels.
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.7
Users can view the entire customer conversation history when responding to a mention.
Category average: 8
Republished content on third-party sites.
Category average: 7.6
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.8
Tracking for account-based customer engagement across multiple channels.
Category average: 7.9
Features related to creating and deploying ad campaigns.
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 8
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 7.9
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.9
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8.1
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 8.3
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 8.1
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
Category average: 8
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
