#1 most frequent
United States of America
45.7%42 installations of 92
What is Publer?
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes.
Categories & Use Cases
Videos
Top Performing Features
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4
Areas for Improvement
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Who Buys & Uses Publer
#2 most frequent
India
19.6%18 installations of 92
#3 most frequent
Australia
6.5%6 installations of 92
Pros
- Automated content scheduling and pre-scheduling
- Efficient bulk content uploading via CSV
- Responsive and helpful customer support
Cons
- Limited scope and depth of social platform integrations
- Insufficient depth in analytics and reporting capabilities
- Deficiencies in media library storage, sorting, and export
Publer's been great for us since 2019
Use Cases and Deployment Scope
Since 2019, Publer has been the marketing hub for our three brands, each active on Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest. Instead of juggling native dashboards and spreadsheets, we now plan every campaign using a single drag-and-drop calendar, bulk upload creative assets, and preview posts exactly as they’ll appear on each platform. The main business issues Publer addresses are saving time and maintaining brand consistency. It's an integrated AI that drafts captions and hashtags that require only minor edits. Internal approval workflows enable staff to draft content and senior staff to sign off, ensuring that nothing goes live without proper oversight.
Pros
- A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
- Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
- Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
Cons
- Cross-workspace engagement controls, Publer doesn’t let us “like,” comment on, or share a post that lives in a different workspace. Because our sister brands often cross-promote each other’s content, we still have to jump into the native apps to boost visibility.
- Real-time hashtag counter (with limits per network), While drafting a post there’s no running tally of how many hashtags we’ve used or what the optimal range is for each platform, so it’s easy to over- or under-tag. A counter—ideally with basic suggestions—would streamline caption prep.
Return on Investment
- A stronger, more consistent brand presence that generates inbound leads, reliable posting routines, and automatic resurfacing of evergreen content keep our three event brands top of mind. This leads to steadier engagement and a noticeable increase in organic enquiries without extra advertising spend.
- Tool consolidation saves costs and reduces training time. Publer replaces multiple point solutions (legacy schedulers, spreadsheets, basic design tools) with a single interface, lowering software subscriptions and making it easier for new staff to learn, which boosts ROI beyond just time savings.
- A more consistent posting schedule has driven measurable engagement growth. Being able to align weeks of content in one view keeps all three brands visible and on message. Since switching, average post-level engagement has increased by around 18%, and organic event enquiries have also risen without additional advertising spend.
Usability
Alternatives Considered
Hootsuite, Buffer and Postcron
Other Software Used
monday CRM, ChatGPT, Google Workspace
Publer for social teams
Use Cases and Deployment Scope
We need batch social media posting, scheduling, automation, and analytics. Publer is great at letting us integrate with canva to schedule posts for over 30 channels and multiple brands easily and cheaply. Hashtag features let you easily add to your posts, and you can tag on platforms that allow it. Separate post customization is great as well.
Pros
- UI
- Price
- Scheduling
- Integration with Canva
Cons
- make it easier to do reel thumbnails
- calendar view gets crowded in UI
- fight for more post tagging on different platform apis
Return on Investment
- allows us to be a small team and do more
- manage tracking complexity
- manage engagement and social media follow up
Usability
Alternatives Considered
Later Social
Other Software Used
Canva, Adobe PhotoShop, Asana
Publer Review
Use Cases and Deployment Scope
We used to automatically post content on Instagram, TikTok, Facebook, Google, and other social media that we have on our store. We increase our sales using this product, we pay monthly, and we have integrations with AI and other tools. It's quite good for the price, I recommend. I would use for more time.
Pros
- automatic posts
- integration with AI
- share content
Cons
- language options
Return on Investment
- increase sales
Usability
Alternatives Considered
ChatGPT
Other Software Used
ChatGPT
Almost the perfect scheduler
Use Cases and Deployment Scope
I've been using Publer for several years now. I have many accounts I use for my business, including Instagram, Facebook, and TikTok. Publer allows me to post across all seamlessly, AND repurpose content that wasn't even posted through Publer originally. This has sped up my content creation process tremendously across all platforms. It makes being a small business owner that much easier.
Pros
- Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
- Spintax - putting content on autorepeat with auto-generated unique captions!
- I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
- Easy access to past content for quick reusing and repurposing
- Feedback - I love that I can always suggest new features, and they're always working on improving!
Cons
- Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
- The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
- Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
- I'd also love to see better integration with my personalized AI, trained on my business.
Return on Investment
- Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
- Peace of mind knowing I can more easily stay consistent with my posting
- More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
Usability
Alternatives Considered
Later Social and Hootsuite
Other Software Used
Zapier, MailerLite, ClickUp
You cant Go wrong trying them out.
Use Cases and Deployment Scope
To schedule posts and content calendar . automation and analytics. It does not hurt to give them a try and see what works and doesnt work for you. It easily addresses the stress of posting on multiple platforms and the time and energy it takes to do that . Publer is heading in the right direction
Pros
- Automation
- content calendar and scheduling
- analytics
Cons
- analytics
- automation
- integration
Return on Investment
- labor management
- ease of use
- analytics
Usability
Alternatives Considered
Hootsuite
Other Software Used
Hootsuite, Hello Astra, Buyapowa
