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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Publer

    Score9.4 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    BufferPubler
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    BufferPubler
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    BufferPubler
    Considered Both Products
    Buffer
    No answer on this topic
    Publer
    Chose Publer
    The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    27 Answers
    100%
    Would buy again
    43 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    25 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    25 Answers
    93%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    23 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    26 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    BufferPubler
    Publishing
    Comparison of Publishing features of Buffer and Publer
    Feature
    Buffer
    8.6
    68 Ratings
    7% above category average
    Publer
    9.4
    37 Ratings
    16% above category average
    Content planning and scheduling9.068 Ratings9.737 Ratings
    Content optimization8.061 Ratings9.634 Ratings
    Workflow management8.857 Ratings8.833 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Publer
    Feature
    Buffer
    8.3
    63 Ratings
    5% above category average
    Publer
    9.4
    26 Ratings
    17% above category average
    Campaign success analytics8.363 Ratings9.326 Ratings
    Competitor analysis00 Ratings9.518 Ratings
    Account management
    Comparison of Account management features of Buffer and Publer
    Feature
    Buffer
    9.0
    65 Ratings
    12% above category average
    Publer
    9.7
    27 Ratings
    19% above category average
    Role-based user permissions & privileges9.052 Ratings9.726 Ratings
    Mobile access9.062 Ratings9.725 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Publer
    Feature
    Buffer
    -
    Ratings
    Publer
    8.9
    30 Ratings
    12% above category average
    Automated routing and prioritization00 Ratings8.824 Ratings
    Bulk actions00 Ratings9.129 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Publer
    Feature
    Buffer
    -
    Ratings
    Publer
    9.7
    34 Ratings
    14% above category average
    Twitter00 Ratings9.824 Ratings
    Facebook00 Ratings9.931 Ratings
    LinkedIn00 Ratings9.730 Ratings
    Google+00 Ratings9.417 Ratings
    Instagram00 Ratings9.930 Ratings
    Pinterest00 Ratings9.920 Ratings
    YouTube00 Ratings9.722 Ratings
    User Ratings
    BufferPubler
    Likelihood to Recommend
    8.8
    (88 ratings)
    9.4
    (40 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (24 ratings)
    9.5
    (20 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (23 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferPubler
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Publer
    Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Publer
    • Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
    • Spintax - putting content on autorepeat with auto-generated unique captions!
    • I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
    • Easy access to past content for quick reusing and repurposing
    • Feedback - I love that I can always suggest new features, and they're always working on improving!
    Incentivized
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Publer
    • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
    • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Publer
    The UI for Publer has a great look and feel and it is very easy to use. When I first started using Publer I was very happy that it all seemed intuitive and the adding of social channels and setting up profiles works very smoothly as well. Overall very easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Publer
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Publer
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Publer
    Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great.
    Read full review
    Contract Terms and Pricing Model
    Buffer
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics