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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Publer

    Score9.4 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    HootsuitePubler
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    HootsuitePubler
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    HootsuitePubler
    Considered Both Products
    Hootsuite
    No answer on this topic
    Publer
    Chose Publer
    We were using Hootsuite and while it was adequate, it was also cumbersome and expensive, relative to Publer, which thank-god we found. Not only does Publer download videos for you from many social media
    Incentivized
    Chose Publer
    For essentially the same features, Publer is exponentially less expensive than Hootsuite.
    Incentivized
    Chose Publer
    Very well. It comes very close to what Hootsuite does but at a fraction of the price. Its pretty interesting tat Publer has not blown up yet. even some of the other ones outside of its circle its still good to use Publer over others. so give it a try
    Incentivized
    Chose Publer
    This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, …
    Incentivized
    Chose Publer
    The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
    Incentivized
    Chose Publer
    Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far.
    Incentivized
    Chose Publer
    Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.
    Incentivized
    Chose Publer
    At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time.

    Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all.
    Incentivized
    Chose Publer
    By far the best for smaller agencies looking to get big efficiency at a small cost.
    Incentivized
    Chose Publer
    It was the only tool where I could have hundreds of accounts without costing an arm and a leg THAT HAS AN APPROVAL PROCESS BUILT IN.
    Incentivized
    Chose Publer
    The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are …
    Incentivized
    Chose Publer
    They do not offer insta collab-postings
    Incentivized
    Chose Publer
    I can easily upgrade or downgrade my subscription based on my needs.
    Incentivized
    Chose Publer
    Has the necessary features but more affordable
    Incentivized
    Chose Publer
    Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to …
    Incentivized
    Chose Publer
    They were difficult to use and it was cumbersome and I felt like it was not very intuitive.
    Incentivized
    Chose Publer
    Better pricing, has all the platforms I need, and packing offer is better suited to my needs.
    Incentivized
    Chose Publer
    I chose Publer because it seemed to play really well with LinkedIn and that was the only channel I was planning to use it for.

    The main reason I use Publer and not anything else is the Recycling Feature. That is a brilliant feature and lets me keep my posting queue full without …
    Incentivized
    Chose Publer
    Publer is easy to use, and my clients can have free access if they wish. The Publer community is fantastic, and the owners of the company are so client focused, it shows within the service they provide. I'm pleased I've chosen Pulber, as it makes my business look very …
    Incentivized
    Chose Publer
    Publer is better in general, and pricing was better. User friendly so any brand new to social media management can jump right in and do more with less learning curve. Sure there is things to learn and figure out body most it is very intuitive and just simple designed. One of …
    Incentivized
    Chose Publer
    N/A
    Incentivized
    Chose Publer
    To be honest, I chose Publer because it has a much more accessible pricing structure. AND I loved some of the additional features (like spintax) I couldn't get anywhere else. The others priced BY platform, or I just didn't like how little automation was actually apparent in …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    282 Answers
    100%
    Would buy again
    43 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    243 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    287 Answers
    93%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    245 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    276 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    HootsuitePubler
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Publer
    Feature
    Hootsuite
    6.6
    275 Ratings
    16% below category average
    Publer
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam5.9193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.4255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Publer
    Feature
    Hootsuite
    7.5
    383 Ratings
    7% below category average
    Publer
    9.4
    37 Ratings
    16% above category average
    Content planning and scheduling8.9382 Ratings9.737 Ratings
    Audience targeting6.5260 Ratings00 Ratings
    Content optimization7.0312 Ratings9.634 Ratings
    Workflow management7.8322 Ratings8.833 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Publer
    Feature
    Hootsuite
    7.8
    308 Ratings
    2% below category average
    Publer
    8.9
    30 Ratings
    12% above category average
    Automated routing and prioritization7.4220 Ratings8.824 Ratings
    Customer interaction histories7.6237 Ratings00 Ratings
    Bulk actions8.3265 Ratings9.129 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Publer
    Feature
    Hootsuite
    7.4
    295 Ratings
    5% below category average
    Publer
    -
    Ratings
    Lead generation6.4177 Ratings00 Ratings
    Content marketing8.2263 Ratings00 Ratings
    Paid media management7.6175 Ratings00 Ratings
    Campaigns and promotions7.6225 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Publer
    Feature
    Hootsuite
    9.2
    376 Ratings
    9% above category average
    Publer
    9.7
    34 Ratings
    14% above category average
    Twitter9.0344 Ratings9.824 Ratings
    Facebook9.7360 Ratings9.931 Ratings
    LinkedIn9.5314 Ratings9.730 Ratings
    Google+8.960 Ratings9.417 Ratings
    Instagram9.7316 Ratings9.930 Ratings
    Pinterest9.2161 Ratings9.920 Ratings
    YouTube8.4149 Ratings9.722 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Publer
    Feature
    Hootsuite
    8.0
    306 Ratings
    1% above category average
    Publer
    9.4
    26 Ratings
    17% above category average
    Campaign success analytics8.4282 Ratings9.326 Ratings
    Real-time tracking7.6282 Ratings00 Ratings
    Competitor analysis8.0189 Ratings9.518 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Publer
    Feature
    Hootsuite
    7.7
    316 Ratings
    4% below category average
    Publer
    9.7
    27 Ratings
    19% above category average
    Role-based user permissions & privileges8.7268 Ratings9.726 Ratings
    Mobile access6.8294 Ratings9.725 Ratings
    User Ratings
    HootsuitePubler
    Likelihood to Recommend
    8.0
    (444 ratings)
    9.4
    (40 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (83 ratings)
    9.5
    (20 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    HootsuitePubler
    Likelihood to Recommend
    Hootsuite
    Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
    Incentivized
    Read full review
    Publer
    Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.
    Read full review
    Pros
    Hootsuite
    • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
    • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
    • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
    Incentivized
    Read full review
    Publer
    • Autoscheduling - I press one button, and content goes out to predetermined schedules across the various platforms
    • Spintax - putting content on autorepeat with auto-generated unique captions!
    • I work with a couple VAs, and I can have them create the content, and I'm automatically notified to approve their work before anything goes out.
    • Easy access to past content for quick reusing and repurposing
    • Feedback - I love that I can always suggest new features, and they're always working on improving!
    Incentivized
    Read full review
    Cons
    Hootsuite
    • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
    • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
    Incentivized
    Read full review
    Publer
    • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
    • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
    Read full review
    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    Hootsuite
    The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
    Read full review
    Publer
    The UI for Publer has a great look and feel and it is very easy to use. When I first started using Publer I was very happy that it all seemed intuitive and the adding of social channels and setting up profiles works very smoothly as well. Overall very easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Hootsuite
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review
    Publer
    No answers on this topic
    Performance
    Hootsuite
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Publer
    No answers on this topic
    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Publer
    No answers on this topic
    Implementation Rating
    Hootsuite
    • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
    Read full review
    Publer
    No answers on this topic
    Alternatives Considered
    Hootsuite
    Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
    Incentivized
    Read full review
    Publer
    Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great.
    Read full review
    Contract Terms and Pricing Model
    Hootsuite
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Hootsuite
    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.