TrustRadius: an HG Insights company

Orum

Score8.9 out of 10

24 Reviews and Ratings

What is Orum?

Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target clients instantly.

Categories & Use Cases

Top Performing Features

  • Contact preview

    Users can view information about the contact they’re calling; aggregated contact information pops-up to provide context for the sales call.

    Category average: 7.7

  • Call notes & tags

    Users can take notes and create tags based on phone conversations; used for organizing/prioritizing contacts and contributes to SI.

    Category average: 7.4

  • Automatic call logging

    Dialer automatically logs all calls (successful/attempted).

    Category average: 7.5

Areas for Improvement

  • Dialer contact import

    Easy to import contacts, leads, etc. Contacts may be uploaded via spreadsheets, or pulled in from CRM systems or lead submission forms on a website.

    Category average: 7.4

  • Campaign & list management

    Users can create and modify contact lists/calling campaigns.

    Category average: 7.2

  • Follow-up calls

    Users can schedule/automate follow-up calls for recipients who did not answer, or who indicated that a follow-up call was necessary.

    Category average: 7.8

Orum review

Use Cases and Deployment Scope

I am a BDR and I use Orum to outreach to prospects. Orum is a great tool that allows me to dial prospects quickly and efficiently. I can also view call analytics, connect rates on each numbers and easily switch between numbers to maximize my outreach to potential clients of my company

Pros

  • Parallel dialing
  • Call rate %
  • Connect rate analytics

Cons

  • Glitchy dispositions
  • Occasional outages
  • Calling the same person twice

Return on Investment

  • Positive impact. Allows me to make 3x calls than I normally would at least
  • Changing between 10 numbers is also a big plus. They added an enhancement feature which gets my pickup rates around 5%

Usability

Other Software Used

Outreach

If you want to be just a number in a system... Hire them.

Use Cases and Deployment Scope

They're about making money. They're not about helping you. And if you want to work with a company that wants you to be successful while making a profit, this is not the company for you. We recommend a different company. A lot of things were truly unclear on the contract.It did not benefit us at all; in fact, our Agency suffered some losses by partnering with Orum.

Pros

  • Call Tracking
  • Auto DIaler
  • Pipeline

Cons

  • Long Term Relationships
  • Caring about their clients.
  • Be honest and specific.

Return on Investment

  • Lost our investment
  • They sold us something, and it happened to be something else.
  • They don't honestly care about their customers.

Other Software Used

Call Center Dialer

Best dialing software and world class customer support.

Use Cases and Deployment Scope

Calls to Connect rates continue to decline year over year, that means we need to make more calls to get the same connects / results. Diversification of call strategy is important to make up those deficits, but Orum allowed to make more calls in the same amount of time, improve connect rates without sacrificing quality with power dialer.

Pros

  • Improve connect rate
  • Maintain call quality
  • Operationally efficient

Cons

  • International / global support

Return on Investment

  • Improve connect rate by over 100%
  • Maintained call quality / conversion rate

Other Software Used

Outreach, ZoomInfo Sales

Orum is worth the new discounted costs.

Use Cases and Deployment Scope

We parallel dial to develop net new business. We sell mainly to the financial sector and it is excellent.

Pros

  • They have very smooth dialing.
  • They detect voicemails and auto skip calls.
  • They released frequent updates.

Cons

  • Their call-pickup detection can be slow.
  • They don't have a pretty UI.
  • They are missing some notes fields we would like.

Return on Investment

  • We have 2-3x our spend in net new business driven by cold calling.
  • Our reps make 2-3x more dials per day than they did by power dialing.

Alternatives Considered

Nooks

Other Software Used

Outreach, Salesforce CMS

Great for SDRs!

Use Cases and Deployment Scope

We use it to cold call and leave voicemails.

Pros

  • Automatic voicemails.
  • Leaving notes that integrate into Salesloft, Apollo, etc.
  • Analytics.

Cons

  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.

Return on Investment

  • As an SDR, I have booked the most meetings through Orum cold calls!

Other Software Used

Salesloft, Apollo.io, Slack