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Opensense

Score9.5 out of 10

6 Reviews and Ratings

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What is Opensense?

Effortlessly manage company-wide email signatures, launch powerful email ad campaigns, gain valuable sales insights & ensure compliance, all within a single, user-friendly platform with Opensense. Opensense seamlessly integrates with popular productivity suites, email clients, CRMs, and marketing automation tools.

Categories & Use Cases

Media

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Screenshot of Opensene email signatures.

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Reviews

What users are saying about Opensense.
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Use Opensense to harness an untapped marketing tactic

Incentivized
Dylan CarakerView profile
Manager of Customer Marketing in Marketing at OnBoard (201-500 employees employees)

Use Cases and Deployment Scope

We used Opensense to target specific domains with banners, have custom banners for specific departments like Growth, CSMs, Implementation, leadership, and Sales. These banners would range from things like marketing webinars, end-of-year promos for net new logos, growth promos for current customers, showcase new features, and drive reviews to review sites like TrustRadius.

Pros

  • Target domains
  • Easy change between departments
  • Easy banner swaps

Cons

  • UI is very clunky
  • A ton in pipeline, but not much dev happening
  • Targeting is restricted to only like 300 people

Return on Investment

  • Use UTM tags to track efforts, but not sure on exact ROI

Other Software Used

HubSpot Marketing Hub, Sanity, monday.com

Opensense delivers what it promises!

Incentivized
Graham StaniforthView profile
Computer Systems Arhcitect in Information Technology at United FP Management (1001-5000 employees employees)

Use Cases and Deployment Scope

We are currently only using Opensense to manage email signatures and have different templates in place depending on the department the user works in. It most recently came in handy during a move of the corporate office, where 100+ users both had temporary signatures announcing an office move and the new address and then all email signatures were updated instantly following the move.

Pros

  • streamline company email signatures
  • single message delivered to customers
  • solid support
  • easy to assign/deploy/deliver

Cons

  • more WYSIWYG interface when designing new templates

Return on Investment

  • since we are not using for marketing, ROI is difficult to compute
  • the business objective of streamlining signatures was accomplished.

Other Software Used

Microsoft 365, Adobe Acrobat

Opensense is a great solution for enhancing ABM and email performance!

Incentivized
Jesse MillerView profile
Digital Marketing Manager in Marketing at RollWorks (501-1000 employees employees)

Use Cases and Deployment Scope

Opensense is a great tool for inserting marketing campaign banners into email signatures. You can decide the audiences, and strategically place a banner in a sales rep's email signature based on where the prospect is in the funnel. It helps enhance any ABM strategy. Not only that, but it also creates cohesion and consistency across your org when it pertains to these email signatures. All of your employees will have the same look and feel to their signature.

Pros

  • Email Analytics
  • Signature Compliance
  • Integrations with other Marketing Tools

Cons

  • UI could use some improvement
  • Better support center and articles
  • More integrations

Most Important Features

  • ABM Functionality
  • Compliance
  • Analytics

Return on Investment

  • Increased engagement from target accounts
  • Pipeline created
  • Total traffic to website increased

Alternatives Considered

Terminus ABM Platform

Other Software Used

Adobe Marketo Engage, 6sense, Drift

Opensense is the best!

Incentivized
Max SafierView profile
Contact Center Solutions Engineer in Information Technology at VesuvITas Contact Center Solutions Group (11-50 employees employees)

Pros

  • Tracking
  • Signatures
  • Data

Return on Investment

  • Pays for its self.
  • Drives traffic to our website.

Usability

Other Software Used

Lead Forensics, Zoom, ZoomInfo

Recommended for teams with dynamic email needs

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

It allows us to very easily streamline how we set up email signatures across our organization for security, branding purposes, and integrating with our email platforms.

Pros

  • Follows latest best practices in email security and compliance
  • Allows users to customize email signatures across individuals and platforms
  • Monitors any potential risks with branding and reputation

Cons

  • Syncing issues with external email platforms can affect performance
  • Real time security or compliance alerts can be delayed at times
  • Analytics can be improved with more detail based on usage by user/team and historical performance

Most Important Features

  • Brand reputation and content marketing analytics
  • Assisting marketing and sales teams with delivering great insights on ABM campaigns
  • Email signatures created dynamically targeted by specific accounts and verticals

Return on Investment

  • It has positively impacted our ability to securely and safely deliver email content to mass audiences

Alternatives Considered

Drift

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