#1 most frequent
United States of America
67.4%2,866 installations of 4,252
What is Ontraport?
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
Categories & Use Cases
Media
1 / 3
Screenshot of Manage, track, sort and add to a contact list
Top Performing Features
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5
Areas for Improvement
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Who Buys & Uses Ontraport
#2 most frequent
Australia
14.9%634 installations of 4,252
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.8%206 installations of 4,252
Deeply disappointed
Pros
- Sales department.
- Ease of customer service contact.
- Look/feel of email templates.
Cons
- Deliverability.
- Customer service.
- Data tracking.
- Pricing.
- Communication.
- Ease of use.
- Trust.
Return on Investment
- Repeat overcharges.
- Unable to deliver daily messages.
- Customer service not willing to solve problems.
- Length of time each step takes.
Alternatives Considered
AWeber, GetResponse, Constant Contact, Mailchimp, MailerLite and 1ShoppingCart
Other Software Used
Shopify, AWeber, Zoom
Day-to-day use of Ontraport in a coaching company
Use Cases and Deployment Scope
We have a coaching company. We use Ontraport for CRM, page editor, emailing, reporting, purchase product pages.
It allows all admin, operation, content and marketing team to work on it.
Ontraport accompanies to turn our prospects into clients and to access their informations at anytime. It is very convenient as we can easily personalize the tools to meet our needs.
It allows all admin, operation, content and marketing team to work on it.
Ontraport accompanies to turn our prospects into clients and to access their informations at anytime. It is very convenient as we can easily personalize the tools to meet our needs.
Pros
- Create purchasing pages
- Email prospects & customers
- Monitor data
- Follow-up on our prospects that becomes customers
Cons
- When creating groups there's some condition that can't be used together (we would like to use "OR" rather than "AND")
- Allow multiple users to access to one automation at the same time (as viewers not editors)
- Gather data on email deliverability
Return on Investment
- We met our last sales objectives
- We couldn't address all new members with their connexion informations (problem of email delivery they don't have answers to)
- It allows us to send the right message to the right target
Alternatives Considered
Salesforce CMS
Other Software Used
Intercom, Stripe, WordPress
Ontraport the automation king
Pros
- Automation
- Customer Service
- Ease of use
- Customization
- 3rd Party Integrations
- API
Cons
- Appointment settings and reminders (have to use Zapier to link with Google Calendar)
- No mobile app
Return on Investment
- Better automation means less work
- No double handling data between departments anymore
Alternatives Considered
Pipedrive
Ontraport review from someone who has used it for 5 years.
Pros
- Dashboards for our daily stats.
- The email follows up and broadcasts are simple and easy.
- Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
- They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
- Amazing email inboxing.
Cons
- CRM could be better. It works but is not as robust as I would like. It works fine but I want more reporting.
- The membership plug works fine but I want more details on what each member does and how they use the membership. I am sure I could find that but its not easy and I don't have time.
- I don't really get the hang of the landing page builder. But that's me vs them.
Return on Investment
- Its have been a great investment. We stayed with them for over 5 years.
- Fast support is great. We don't waste time on chat when a 3 min call can fix it.
- The real value is the support and everything just works as one system.
Alternatives Considered
HubSpot, ActiveCampaign, GetResponse and Infusionsoft by Keap
Other Software Used
HubSpot CRM, ActiveCampaign, AdStage
ONTRAPORT is A Great Tool For Automating Sales & Marketing Messages
Pros
- User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
- ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
- Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Cons
- Wish they had more options for their forms. Would really like to use multi-step forms.
- A lot of times their forms load slowly on the website. Would like to see them speed up their services.
- Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Return on Investment
- ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
- Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
- They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
Alternatives Considered
ActiveCampaign, Drip from Leadpages and Infusionsoft
Other Software Used
Unbounce, Slack, Yext Knowledge Manager
