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Mixpanel

Score8.8 out of 10

227 Reviews and Ratings

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What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Categories & Use Cases

Media

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.
Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.
Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

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Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.

Reviews

What users are saying about Mixpanel.
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Mixpanel, a powerful tool

Incentivized
Verified User
Account Manager in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

We use it to segment the data that we receive from our platform and how the users interact with it. We can understand how each user utilises the platform and we can show case them these data to explain what parts of the platform are not used , which teams use use the most and how we improve the experience for the rest

Pros

  • Segment data
  • Customisation
  • Sharing reports

Cons

  • Speed of loading data
  • Showcasing lots of data better
  • Accuracy of data

Return on Investment

  • Usage of our platform showcases ROI directly to our client
  • It’s part of my EBRs as a CSM

Usability

Alternatives Considered

Tableau Cloud

Other Software Used

Tableau Cloud

Continuous monitoring of customers to make better decisions in our sales funnel

Incentivized
Carlos Begazo
Sales Manager in Sales at Safe Travel Cartagena (51-200 employees employees)

Use Cases and Deployment Scope

In our sales sector we use Mixpanel to carry out a more efficient and exhaustive follow-up of all our clients, how they are perceiving our product, and the actions they take regarding the service we offer. As a sales department, we need to prepare quite specific reports on a weekly basis to correct errors and create advance strategies. Mixpanel helps us with this. It helps us explore and delve into deeper characteristics that we are not seeing, evaluate the retention of our clients from our behavior as a company, and the impact that the product we offer has on their lives. It allows us to control, monitor, and analyze in detail each step that our clients take and their user experience, in order to evaluate our commercial funnel, which helps us to categorize and perfect them in a better way. With this, we obtain better results in our sales and in the image of our company in general.

Pros

  • Excellent reports with diagrams, panels, and graphs that elaborate an exhaustive analysis of our commercial funnel, which allows us to segment potential clients and accurately evaluate the behavior and actions that our clients take.
  • Personalization, it is always important to be able to adapt the work area where we work for greater comfort and development, Mixpanel helps us to adapt the board and workspace which makes everything much more comfortable.
  • The participation of customers and their opinion is essential for us. It provides us with tools that help us segment customers, prioritize their recommendations, prioritize their tastes and stores all that vital information for our work performance.

Cons

  • The interface is extensive and with wonderful features and tools; however, it can become overwhelming with so many options and a bit complicated to use each one of them.
  • I would like it to be a little more accessible, the costs are somewhat high. Although we still pay for it because it is representative of our work, it would be great to have slightly cheaper access.
  • With how complicated it can be to use and manage the interface correctly, we would like to be able to find more support material with which we can speed up learning and perfect our use of the tool.

Most Important Features

  • Follow-up: constant monitoring of our clients' behavior, interactions, and preferences allows us to take a closer look at what they focus on and what they don't.
  • Segmentation: being able to prioritize the information that really matters allows us to better achieve our goals
  • Reports: necessary to evaluate our progress, without being able to see this it is not possible to accredit our achievements and evaluate that what we are doing is constantly being done well.

Return on Investment

  • Increase the satisfaction of our customers, paying special attention to what they want or prefer from our service
  • We pay more attention to the product we offer, thanks to the fact that we prioritize the taste of our customers, and we achieve better results
  • Increased sales thanks to being able to hit the target most of the time with the promotions we do

Alternatives Considered

Datanomix

A convenient communication and organization solution for every workgroup

Incentivized
Milijana Curic
Chief of Staff in Professional Services at Andreessen Horowitz (51-200 employees employees)

Use Cases and Deployment Scope

It is a fantastic tool for any workgroup; it helps promote better organization among team members, ensures smoother communication, facilitates information sharing and distribution, and improves team efficiency. It is easy to use and navigate; no extensive training is required to use it properly. Its chat function is easy to use, connecting with other people is no longer a problem, and the communication gap has disappeared. The functionality to schedule and update calendars to our liking is a great success of this software. Everything goes quite well with Mixpanel; besides, its team constantly keeps innovating and solving things.

Pros

  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Cons

  • So far, I have run into critical issues using this tool. However, it lacks some function to manage alerts, and individual messaging is problematic sometimes.

Most Important Features

  • Both the individual and group chat features have improved interaction with third parties within the organization and have helped us be productive remotely and establish a better work environment.

Return on Investment

  • The increased productivity of the work teams and the results obtained have been vital in expanding the organization's revenue, and Mixpanel has played an essential role in this process.
  • The investment was recovered quickly, much faster than expected when we decided to acquire this program.

Alternatives Considered

Smartlook

Other Software Used

Quizizz, Kissmetrics, Salesforce.com

Improves analytics for websites and mobile devices.

Incentivized
Rober ThendricksonView profile
Agile Developer in Information Technology at Wipro (10,001+ employees employees)

Use Cases and Deployment Scope

Mixpanel is beneficial for analyzing our customers' actions when they visit the web application over time, as well as understanding customer behavior. Mixpanel simplifies visitor behavior analysis by tracking app interaction and engagement in real-time. Mixpanel is suitable for in-depth analysis and personalized user queries. Mixpanel's people panel allows us to contact users directly through push notifications, SMS, and emails.

Pros

  • The funnel allows you to set segmentations, target audiences, automate campaigns and send notifications.
  • It's a great way to plan events for each page or activity and track user experience.
  • It is essential to participate in the customization of the many areas in which the organization focuses.

Cons

  • Mixpanel has some complications for novice users to learn and use at first.
  • The customer service or support system is inadequate and ineffective.
  • Subscription fees for Mixpanel are expensive.

Most Important Features

  • Mixpanel is useful for producing and sharing information to further investigate irregularities.
  • Mixpanel allows you to take advantage of our insights to send personalized emails to users, as well as examine fully live data.

Return on Investment

  • Events and user activity can be tracked.
  • Facilitates event-based retention to determine which items are important to the bottleneck.
  • Ensure that all team members analyze user behavior.
  • It assists in discovering crucial indicators, identifying trends, and making data-driven decisions.

Alternatives Considered

Datanomix, Sherlock and Interana

Other Software Used

Datanomix, Countly, Sherlock

Perfect for bootstrapping and early-stage SaaS founders

Incentivized
Manan VoraView profile
CEO (Chief Executive Officer) in Product Management at Advensure (1-10 employees employees)

Pros

  • Simple and easy to set up and well documented.
  • Event data and the ability to send messages being integrated works really well.
  • Reports are easy to peruse.
  • Mobile app is handy.

Cons

  • A smaller paid plan would be great, instead of the $89 right now.
  • Additional user tracking features in one system would be great to have.

Return on Investment

  • User event data has helped us improve our product, which has increased subscriptions.
  • Being able to send helpful messages to some users who drop off after certain events has helped us reduce our churn.
  • We have been able to identify the Monthly super-active users, understand their usage of our product, which we use to conduct focus groups to help us shape the product.

Alternatives Considered

Heap

Other Software Used

Segment, Google Analytics, ClickUp, Intercom, Slack

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