Mixpanel Reviews & Insights

Score8.7 out of 10

227 Reviews and Ratings

Community insights

TrustRadius Insights for Mixpanel are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Mixpanel Reviews

4 Reviews

Engineering

No customer support - at all. Badly documented and poor export API.

Rating: 1 out of 10

Incentivized

February 1, 2022

Use Cases and Deployment Scope

When I first started using Mixpanel, the customer support was quite good. I had a problem getting raw data and they helped me. However, a few months ago they made some changes and free plan customers do not get any support from Mixpanel, the only option is to post a question on the community page, which is never answered at all. So there is no way of solving any technical issues or doubts now. I was semi-happy before but I do not recommend Mixpanel at all now, I'll keep using it until I finish my current project but I'll look for an alternative for the next one.

Pros

Track events

Cons

Customer support, which is inexistent now
There are many technical issues when exporting raw data and querying is very limited
There are important details that are not documented so it is difficult to make sense of why some things behave as they do
It is not really for developers or people with development experience. There are many "visual" and GUI tools but the export API is very limited and badly documented

Likelihood to Recommend

Mixpanel is not suited for developers who really want to be able to exploit their data. The export API returns illogical results. For instance, the same query (filtering by a past, closed date range) may return different, partial results (like just half of the month for example, even if the bad-documented export limits are not met). The query language is badly documented as well, and many basic queries cannot be made, or there is no documented way to do so (and customer support will not help you at all). I guess it is suitable for those companies who just want to visualize retention using the default Mixpanel tools, but if you do want to get your raw data, it is not the best solution.

Verified User

Engineer in Engineering (E-Learning company, 11-50 employees)

Vetted Review

1 year of experience

A little work early on goes a LONG way with Mixpanel.

Rating: 8 out of 10

Incentivized

July 9, 2019

Use Cases and Deployment Scope

Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows/paths. Furthermore, Mixpanel gives us the ability to run more sophisticated cohort analyses to determine the impact of features depending on when users interacted with our site. Their retention graphs naturally flow into these analyses.

Pros

Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
Mixpanel has flexible plans that work for smaller startups as well.
Their documentation is top notch.

Cons

Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Likelihood to Recommend

Mixpanel excels when the data going into it is properly tagged and with the right attributes. This means that companies need to be very deliberate with how they plan their development. Metrics need to be baked into the dev flow so that each page is properly instrumented. Furthermore, events need to be properly organized as it's easy to lose track of events and when they came online. If you don't put in the work beforehand, Mixpanel just won't be as useful.

Frank Ramirez

Co-Founder, CTO and Product Lead in Engineering at SixPlus (Hospitality, 11-50 employees)

Vetted Review

3 years of experience

View profile

Mixpanel - Great Tool For Insights Into Application Usage and Analytics

Rating: 9 out of 10

Incentivized

December 7, 2018

Use Cases and Deployment Scope

We use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.

Pros

Flexible. Custom attributes and messages can be sent, which can later be used to slice and dice the data however you want.
The UI allows you to filter, group, aggregate, and visualize the data in many ways - whether you want to look at a high-level graph or a detailed table of data.
Easy to integrate into application. You don't do much work. We use it both in our Python and React code-bases.

Cons

Sometimes Mixpanel can be slow, specifically when the size of the data you're tracking gets extremely large.
While the out of the box functionality is great, you are limited to the functionality provided by a third-party library. If you wanted to customize the look and feel into your own companies applications and styles, you probably need to import the data and build your own visualizations.
Can be a little costly. Hopefully your organization can pay for the service, because it is very useful. If not, you might need to use some alternatives and build a home-grown solution.

Likelihood to Recommend

Mixpanel is great for organizations that want to track how their application is being used. Tracking attributes related to geo-location, user-segmentations - like departments and titles, browser and operating systems, etc. can be very easy. Various groups in an organization have the ability to access the data collected and build reports that fit their specific needs. The UI is very intuitive and quick to pick up.

Gabriel Samaroo

Senior Software Engineer in Engineering at Rocketrip (Computer Software, 11-50 employees)

Vetted Review

1 year of experience

View profile

Mixpanel from a Developers Point of View

Rating: 9 out of 10

Incentivized

April 14, 2017

Use Cases and Deployment Scope

It's used across the entire organization in both application development as well as sales. The metrics it provides gives insight into the "usefulness" of a specific feature as well as how active a certain page is. The data allows us to focus on developing specific pages out further to have the maximum impact on our users. In sales, we can determine how the leads come in.
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.

Pros

Funnels
Tracking user events

Cons

Interface is not easy to learn how to use
Data doesn't seem to match our internal database tracking

Likelihood to Recommend

Looking at a macro-scale seems to be better suited for Mixpanel. If you want to track the count of a specific event, I'd look into just building a small tracking tool within the application. For larger companies with a huge number of users, Mixpanel is surely the way to go, but a small startup with a smaller userbase would not benefit as greatly.

Verified User

Engineer in Engineering (Internet company, 1-10 employees)

Vetted Review

2 years of experience

Loading Reviews List....

A little work early on goes a LONG way with Mixpanel.

Rating: 8 out of 10

Incentivized

July 9, 2019

Use Cases and Deployment Scope

Pros

Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
Mixpanel has flexible plans that work for smaller startups as well.
Their documentation is top notch.

Cons

Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Likelihood to Recommend

Frank Ramirez

Co-Founder, CTO and Product Lead in Engineering at SixPlus (Hospitality, 11-50 employees)

Vetted Review

3 years of experience

View profile