Very easy to use audience segment builder- with over 250 data points for each user- it is essential for us
Pros
- Easy to use segmentation tool
- Clients love to see their audience build live!
- Easy to activate an audience wherever it needs to go
Cons
- Ability to "report" on a created audience
- Folder structure for organizing created audiences
Most Important Features
- The quick and intuitive audience builder tool
- The look and feel of the tool allows us to show to clients- a big plus
- The many activation connections- easy to send to live ramp, facebook, etc.
Return on Investment
- Essential to our revenue goal this year
- We could not build out our segments without it
Alternatives Considered
Treasure Data and Oracle Access Management
