Lytics vs. mParticle

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.

Incentivized

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.

Incentivized

• Easy to use segmentation tool
• Clients love to see their audience build live!
• Easy to activate an audience wherever it needs to go

Incentivized

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• Customization: users are limited to pre-made designs.
• Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
• Integration: it can be confusing to pair with other applications.

Incentivized

• UI for events for customers takes time to update, its unreliable.
• Hard to inspect the data once its inputted.
• Not possible to link data with other non-customer related data.

Incentivized

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

• Allowed us to come off more expensive tools.

Incentivized

• This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.

Incentivized