Lytics

Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant marketing campaigns across many different channels by leveraging advanced data science and machine learning. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics helps them thrive.

Users can create actionable user profiles using first-party, consent-based data powered by artificial intelligence to communicate relevant offers to customers and prospects. Profiles can be built from multiple unique identifiers and stitched together for higher levels of accuracy.

With Lytics, marketers can manage audience segments based on interests and behaviors to create personalized experiences instead of generic demographic groupings, from privacy-forward, first-party data. It automatically scores every user, whether anonymous or known, and provides out-of-the-box audience segments such as who is "likely to re-engage", "at risk of churn" and "frequent users". Known information about user behaviors can be combined with affinity for certain topics or products to serve relevant content recommendations automatically, in real-time. The vendor states users results from 17% to over 220% increase in conversions.