Iterable

As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.

• Using Iterable played a significant role in our 10x growth in a period of months, during which we pivoted the product
• My CEO calculated a lifetime customer value of $11m over the 2 years that I used Iterable

ActiveCampaign

Unbounce, Notion, Intuit Mailchimp

Iterable is used in my organization as the primary means of transactional, blast, triggered, ad hoc, communication, marketing and messaging to our leads, former members and current customer member base. We use several domains to send from with retail, and in center. Our use case is to provide relevant, timely and personalized information on upcoming products, promotions, information and transactional membership information for our 1 million plus members across the Americas.

• We've had a slight decrease in overall CTR
• Seen a significant increase in retail revenue YoY, 100% increase
• We've seen a 60% increase in classes reserved via email

Salesforce Marketing Cloud, Intuit Mailchimp, Playable and Movable Ink

Movable Ink, Playable, Snowflake

We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.

• This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
• The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!

Braze, Klaviyo and Adobe Marketing Cloud

We utilize Iterable to orchestrate our customer journey from first signup through their entire lifecycle. They allow us to create automated and behavior based communications with our audience as well as scheduled campaigns to predetermined segments. We're able to quickly and easily communicate through a variant of channels including email, push, in-app notifications, and embedded messages.

• Great ROI, for the cost we're getting amazing value out of the product. We couldn't do much of our marketing without it.
• This is one of our best tools to drive customer retention. It's hard enough to get a customer to your product in the first place but Iterable helps us get those customer to keep coming back time and time again.
• Testing functionality, we've ramped up our testing with our own ML tools to pair with Iterables AI tools to power up our customer engagement strategy.

Braze, Klaviyo and Salesforce Marketing Cloud

Twilio Segment, Looker, Tableau Desktop

Iterable serves as the backbone of our multi-channel marketing automation, solving significant challenges around identity, segmentation, and powering personalized communications that drive critical business results across a range of customer journeys. It allows us to drive deeply personalized messaging and journeys for B2B and B2C use cases.