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Iterable

Score8.8 out of 10

193 Reviews and Ratings

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What is Iterable?

Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

Categories & Use Cases

Media

how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.
Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.
some of the tools and support available through Iterable that support scale and tomorrow’s growth.
how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.
how to create highly-personalized communications that listen to, react to, and anticipate customer needs.
an example of how AI can be used to influence the most important metrics and achieve key business goals.

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Key Features

Learn about the best (and worst!) features Iterable has to offer, as determined by TrustRadius' reviewers.
Based on 193 ratings of Iterable's features
View all features

Top Performing Features

  • Role-based workflow & approvals

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 7.8

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.3

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8

Areas for Improvement

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 7.5

  • Custom reports

    Users can create custom reports.

    Category average: 7.1

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8

Reviews

What users are saying about Iterable.
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Iterable leads the way with segmentation personalization AI and happy engaged power users

Karen W. Euler
Marketing Manager in Marketing at OneVision Resources (51-200 employees employees)

Use Cases and Deployment Scope

As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.

Pros

  • Extremely friendly interface that makes work pleasant daily (power) users
  • Fantastic customer account managers and client support
  • Up-to-date uses of AI balanced with creative tools for marketers

Cons

  • It's hard to think of any down sides ...
  • Anything that is missing usually gets routed to the Product department at Iterable, where it is seriously considered (as I have seen in customer roundtables to which I've been invited)

Return on Investment

  • Using Iterable played a significant role in our 10x growth in a period of months, during which we pivoted the product
  • My CEO calculated a lifetime customer value of $11m over the 2 years that I used Iterable

Alternatives Considered

ActiveCampaign

Other Software Used

Unbounce, Notion, Intuit Mailchimp

Check out Iterable for your business

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.

Pros

  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.

Cons

  • The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.

Return on Investment

  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!

Alternatives Considered

Braze, Klaviyo and Adobe Marketing Cloud

Iterable Review

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Pros

  • Personalized content based on users' approval status.
  • Sending auto triggered surveys to understand why users drop off at certain stage.
  • AI features including channel optimization and brand affinity to better refine our flows

Cons

  • UI can be more straightforward (right now it feels like a product facing platform instead of marketing team facing)
  • Better tracking capability and dashboard: chart and graph on journey engagement by day
  • Easier preview - show sample data in dropdown where users can choose to generate preview for (instead of copy and paste json)

Return on Investment

  • Hard to say, I feel Iterable is more on the pricer end. People could get the similar results with more affordable ESP tho....
  • But overall Itearble helps us to improve our activation on the company level by at least 5-8%, which is huge.

Alternatives Considered

Customer.io, Adobe Marketo Engage, Keap, iContact, Constant Contact and HubSpot CRM

Other Software Used

Customer.io, Adobe Marketo Engage, Twilio, Twilio SendGrid, Salesforce CRM Analytics

Iterable Product Review

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I use Iterable for CRM & Lifecycle Marketing initiatives to help aid in Omnichannel communication & further brand equity, sales, and revenue.

Pros

  • Drag & Drop functionality in campaign building
  • Drag & Drop functionality in journey building
  • channel cross-pollination

Cons

  • Missing uniform/standard deployment of functionality across all touchpoints
  • all features are not available everywhere across the platform
  • severely lack from a CDP / data management & clean up stand point

Return on Investment

  • Positive: revenue
  • Negative: agility
  • Negative: scale
  • Negative: time to market

Alternatives Considered

Salesforce Experience Cloud, Salesforce Lightning Platform and Salesforce Marketing Cloud

Other Software Used

Talon.One, Unbounce, Zapier

Simpllify what you can to maximize what you do

Incentivized
Jacob Defren
Marketing Specialist in Marketing at Life Time, inc. (10,001+ employees employees)

Use Cases and Deployment Scope

Iterable is used in my organization as the primary means of transactional, blast, triggered, ad hoc, communication, marketing and messaging to our leads, former members and current customer member base. We use several domains to send from with retail, and in center. Our use case is to provide relevant, timely and personalized information on upcoming products, promotions, information and transactional membership information for our 1 million plus members across the Americas.

Pros

  • Building emails
  • Selecting audiences
  • Creating journies
  • Highly engaged messaging
  • Timely and relevant content
  • Understanding when to send purchase information
  • Understanding send frequency

Cons

  • Removing bad emails
  • Increasing sender reputation
  • Offloading projects to automation
  • Minimizing space for cleaning up unsused data

Return on Investment

  • We've had a slight decrease in overall CTR
  • Seen a significant increase in retail revenue YoY, 100% increase
  • We've seen a 60% increase in classes reserved via email

Alternatives Considered

Salesforce Marketing Cloud, Intuit Mailchimp, Playable and Movable Ink

Other Software Used

Movable Ink, Playable, Snowflake

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