Insider Growth Management Platform (GMP)

Score9 out of 10

16 Reviews and Ratings

Community insights

TrustRadius Insights for Insider Growth Management Platform (GMP) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Segmentation Capabilities: Users have praised Insider for its powerful segmentation capabilities, with several reviewers highlighting how it has helped them target their audience more effectively. The ability to segment customers based on various criteria has been commended for enabling personalized and relevant communication strategies.

Excellent Account Management Support: Many users have expressed their satisfaction with the account management support provided by Insider. Reviewers appreciate the sense of partnership and support they receive from the team, emphasizing the quick response time and expertise demonstrated in resolving any issues or queries that arise.

User-Friendly Interface: Insider's user-friendly interface has been widely appreciated by reviewers. Several users have mentioned how easy it is to navigate through the platform and access its features without any technical difficulties. This intuitive interface enhances user experience and allows businesses to efficiently utilize Insider's tools for their marketing campaigns.

Reviews

2 Reviews

Insider improves conversion rates and offers web push

Rating: 9 out of 10

Incentivized

March 4, 2022

Use Cases and Deployment Scope

We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.

Pros

Web Push Management.
Conversion rate optimisation.
A/B testing.

Cons

Attention to detail, checking for errors and bugs.
Support could be improved.

Likelihood to Recommend

Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

2 years of experience

Insider is helping us target our users more effectively and efficiently.

Rating: 8 out of 10

Incentivized

February 28, 2019

Use Cases and Deployment Scope

Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

Pros

Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

Cons

Additional targeting options would potentially improve this product.

Likelihood to Recommend

For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match.

Verified User

Team Lead in Product Management (501-1000 employees)

Vetted Review

3 years of experience

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