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Infegy Atlas

Score10 out of 10

9 Reviews and Ratings

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What is Infegy Atlas?

Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.

Categories & Use Cases

Media

Screenshot of Multiple emotions found in documents
Screenshot of Entity detection of major subjects within social media data.
Screenshot of Sentiment over time for documents.
Screenshot of Document clusters based on relationships and topics from with in social media conversations.

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Screenshot of Multiple emotions found in documents

Most Frequent Users

Top 3 industries using Infegy Atlas
Based on HG Insights installation data
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

72.7%

8 installations of 11

#2 most frequent

Educational Services

18.2%

2 installations of 11

#3 most frequent

Public Administration

9.1%

1 installation of 11

Reviews

What users are saying about Infegy Atlas.
View all reviews

Infegy Atlas - A Solid Tool for a Decent Price

Incentivized
Michael RadlickView profile
Digital Content Director in Social Media at rbb Communications (51-200 employees employees)

Use Cases and Deployment Scope

At rbb Communications, we leveraged Infegy Atlas for real-time pule tracking and issue monitoring, as well as topic and content research. Infegy Atlas allowed us to find trends in what people were talking about as it relates to our clients' industries and products, and capitalize on those in our messaging and social content.

Pros

  • Results Dashboards
  • Drilldowns to learn more about key metrics
  • Advanced searching/keyword comparisons

Cons

  • Moving content from the platform to a report...need better export options
  • Pulling in complete data vs. a cross-section of what's available for analysis
  • More data from FB and Instagram

Most Important Features

  • Keyword/search comparison
  • Drilldowns on individuial data points
  • Convo spike analysis and prediction

Return on Investment

  • More informed strategy sessions
  • Positive ROI in booking new business
  • Increased content performance due to more informed content strategy

Alternatives Considered

Brandwatch and BuzzSumo

Other Software Used

Brandwatch, Falcon.io, Sprout Social

Infegy Atlas: Hoisting The World of Social Analytics Onto Its Shoulders

Evan DunnView profile
Digital Mktg in Marketing at Transform (formerly OneAccord Digital) (1-10 employees employees)

Pros

  • Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you.
  • Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more.
  • Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed.
  • Speed. The data is returned within seconds. It's insane. Even billions of mentions.

Cons

  • It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
  • The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
  • Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.

Return on Investment

  • Hugely, intensely positive. We have gotten introductions to very large businesses courtesy of the data provided by Infegy Atlas. CMOs and Digital Directors at huge PR/advertising agencies, finance corps, pharma groups, CPG, and tech/software giants all need, want and SHOULD possess this information at every level of their orgs. But they don't.
  • In our message development projects, social listening is critical, and essentially replaces focus groups for understanding pain points and key value propositions.
  • In our customer profile modeling, social listening provides a unique data set with which we can further develop the clarity and accuracy of our customer profiles for clients.

A Hidden Gem among Enterprise Social Media Monitoring Services

Derek DeVriesView profile
Senior Associate in Social Media at Lambert, Edwards & Associates (11-50 employees employees)

Pros

  • Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
  • The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
  • Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
  • The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
  • Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.

Cons

  • One feature I would love to see is a more detailed exploration of individual digital influencers. The ability to assess the quality of a source or social media user is critical, and though Atlas does basic rankings for sources - more detail would be helpful. For example, the ability to parse out how many followers are fake/inactive for a Twitter user (like StatusPeople) would be helpful and a ranking system for social media users like Kred or Klout would also be valuable.
  • Better options for exporting results to print formats. Atlas is primarily meant to provide reports that are viewed online (and it does this fantastically-well; even updating them in real-time). However, many of our clients demand static documents (Word, Acrobat and PowerPoint) so it would be very helpful to be able to automatically export reports in a format that is attractive on the printed page.
  • A feature that would be helpful would be the ability to turn off the algorithms that extrapolate how much likely conversation exists about a client and simply measure the actual amount of data captured by Atlas' cache. This is particularly important for monitoring (in, for example, a crisis situation) where our clients are only concerned about the actual, verifiable instances in which they were mentioned.
  • Another aspect of Atlas that could use some improvement has to do with the classification of results by sentiment. The algorithms that measure sentiment aren't perfect and when they mistakenly categorize something as "positive," "negative," or "neutral" - we need to be able to correct them. Related to this feature, it would also be very helpful to be able to exclude results from a query altogether.

Return on Investment

  • The visuals produced by Atlas have played an important role in several successful bids/pitches to new clients.
  • Atlas has provided critical intel that has shaped our decision-making process during several crises we have assisted clients with.

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