TrustRadius Insights for Infegy Atlas are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Infegy is a versatile tool that users have found invaluable for a variety of use cases. One key use case is social listening, where users can perform intricate searches quickly, reducing the signal to noise ratio and enabling them to focus on interesting queries. This allows businesses to gain valuable insights into consumer sentiment and behavior, as well as track online discussions about specific companies or topics. Infegy also helps users validate broad topics tied to specific themes, demos, or occasions for their brands, allowing them to make informed decisions. Users appreciate how Infegy allows them to get smart on any given topic quickly, facilitating better creative executions and stronger insights.
Another important use case of Infegy is competitive analysis. It provides a comprehensive view of competitors by analyzing their social media activities and conversations, allowing businesses to identify hidden segments or opportunities for their brands. The platform's availability of support and ease of use make it particularly helpful for social network analysis of underrepresented racial ethnicities on platforms like Twitter, Instagram, and YouTube. Furthermore, Infegy plays a crucial role in marketing activities by helping businesses understand target consumers, monitoring campaign performance, and uncovering hidden audiences.
Overall, Infegy addresses various business problems such as message testing and development, market research, consumer insight, campaign monitoring, and more. Its versatility has made it a powerful and reliable data source that can be applied across various internal and external initiatives. Infegy has been praised for its extensive visuals, quick turn monitoring projects, text analytics, comparative analysis capabilities, and exceptional customer service.
At rbb Communications, we leveraged Infegy Atlas for real-time pule tracking and issue monitoring, as well as topic and content research. Infegy Atlas allowed us to find trends in what people were talking about as it relates to our clients' industries and products, and capitalize on those in our messaging and social content.
Pros
Results Dashboards
Drilldowns to learn more about key metrics
Advanced searching/keyword comparisons
Cons
Moving content from the platform to a report...need better export options
Pulling in complete data vs. a cross-section of what's available for analysis
More data from FB and Instagram
Likelihood to Recommend
Infegy Atlas was a great tool to be able to find trending data/convos in the digital space. It was easy to use and helped inform new business and content planning strategies. Where it falls a bit behind is in the day to day ongoing tracking. Because it's limited to mostly Twitter and only analyzes a swath of the available convos in the digital sphere, it doesn't always paint a complete picture.
We use Infegy Atlas on behalf of clients, which means that it is leveraged to solve a variety of business problems. One of the main ones is creative development (a.k.a. message development, message testing). This competes for priority with market research (demographic analysis, consumer insights) and PR (sentiment analysis, brand monitoring, reputation management) for top spot in terms of most-desired application of social listening technology.
Pros
Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you.
Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more.
Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed.
Speed. The data is returned within seconds. It's insane. Even billions of mentions.
Cons
It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
Likelihood to Recommend
It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology.
If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
Infegy Atlas is used by the digital team of our public relations firm to support all of the other practices in the company.
We use its monitoring and analytical capabilities in a variety of ways for our clients, beginning with the new client pitch process where we frequently use it to demonstrate our awareness of the client and illustrate some of the ways we may serve them. Another application we frequently employ Atlas for is research to better understand how a topic is discussed online, as well as who the influencers in that space are. We also use Atlas for a variety of our clients on a regular basis to keep them informed about how they are viewed by the public, as well as how the public views their competitors. In addition, we use it to analyze the performance of campaigns we produce on behalf of our clients. We also use Atlas for the firm itself to monitor and measure our activities and perceptions.
The business problems Atlas addresses are many-fold (enumerated in these questions):
How do you measure digital public relations/marketing campaigns?
How do you measure the public's view of your client?
How much discussion is happening online about a particular company or topic?
Who are the influencers on a given topic?
What are the demographics of people commenting online about various subjects?
Where online do the most opportunities exist for us to engage on behalf of a client?
Pros
Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
Cons
One feature I would love to see is a more detailed exploration of individual digital influencers. The ability to assess the quality of a source or social media user is critical, and though Atlas does basic rankings for sources - more detail would be helpful. For example, the ability to parse out how many followers are fake/inactive for a Twitter user (like StatusPeople) would be helpful and a ranking system for social media users like Kred or Klout would also be valuable.
Better options for exporting results to print formats. Atlas is primarily meant to provide reports that are viewed online (and it does this fantastically-well; even updating them in real-time). However, many of our clients demand static documents (Word, Acrobat and PowerPoint) so it would be very helpful to be able to automatically export reports in a format that is attractive on the printed page.
A feature that would be helpful would be the ability to turn off the algorithms that extrapolate how much likely conversation exists about a client and simply measure the actual amount of data captured by Atlas' cache. This is particularly important for monitoring (in, for example, a crisis situation) where our clients are only concerned about the actual, verifiable instances in which they were mentioned.
Another aspect of Atlas that could use some improvement has to do with the classification of results by sentiment. The algorithms that measure sentiment aren't perfect and when they mistakenly categorize something as "positive," "negative," or "neutral" - we need to be able to correct them. Related to this feature, it would also be very helpful to be able to exclude results from a query altogether.
Likelihood to Recommend
Infegy Atlas works best when analyzing large datasets - this means it is ideal for large clients, or topics upon which there is a significant volume of discussion. For smaller clients or niche topics, it can be challenging to produce a quantity of data that makes Atlas' analysis valuable. This challenge is common to all monitoring/analysis platforms, however; it's not exclusive to Atlas.
