Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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Sprinklr Insights
Score 9.8 out of 10
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Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Infegy Atlas works best when analyzing large datasets - this means it is ideal for large clients, or topics upon which there is a significant volume of discussion. For smaller clients or niche topics, it can be challenging to produce a quantity of data that makes Atlas' analysis valuable. This challenge is common to all monitoring/analysis platforms, however; it's not exclusive to Atlas.
For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.
It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
