Hootsuite

It has been very helpful to use the calendar to schedule social media posts in advance. Our marketing team is remote and therefore in different timezones often so it has been vital in keeping our social media strategy consistent. It's also nice to see the different profiles we use in one place to make sure they are getting an equal amount of quality content.

• Increased followers
• Increased engagment

We use Hootsuite to manage our inbound messages, day-to-day scheduling, analytics, trend tracking, and so much more. The product helps us navigate social media and effectively plan among our team. Without Hootsuite we would be unable to effectively manage the 4 platforms we are active on and furthermore would struggle to make approvals easier.

Our biggest reason for taking on Hootsuite was of course me, but also for their exceptional analytics tools!

• Time savings with approvals and scheduling
• Follower growth and overall reach
• Greater post performance and improvement through analytics tracking
• Quicker response times and more earned visibility as a result to tags etc.

Metricool

Google Gemini, Notion, Canva

We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down some time spent on social media management. We also use Hootsuite listening to identify trends related in our province that are relevant to our stakeholders and beneficiaries.

• Saves time in day-to-day tasks
• Enables us to handle social media management on two of four core platforms we use
• Assists with suggesting best times to post for engagement

Zoho Social

Meta Business Suite, LinkedIn Marketing Solutions

I use Hootsuite mainly for content scheduling. Hootsuite helps keep our content organized and it's helpful to see everything laid out in a content calendar. We're a local organization of about 12-24 people, but we serve a whole county. I think we could be better about using more of Hootsuite's analytics features.

• This has been a great tool to keep the scheduling all in one place. We have an org with a lot of people volunteering and working, and this helps to see everything all in one place

Sprout Social and Asana

Sprout Social, Canva, Grammarly

Hootsuite Pro was used to publish, monitor and respond to customers on Twitter, Facebook and Linkedin.

• Easy to escalate issues to users outside of Hootsuite via email.
• Improvements in customer care efforts

Adobe Social

TweetReach Pro, Buzzsumo, Adobe Social