#1 most frequent
United States of America
54.2%9,715 installations of 17,933
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Categories & Use Cases
Media
1 / 5
Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.
Top Performing Features
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Areas for Improvement
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.8
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
Who Buys & Uses Hootsuite
#2 most frequent
India
9.5%1,711 installations of 17,933
#3 most frequent
Canada
8.1%1,449 installations of 17,933
Pros
- Efficiently schedules posts across multiple social media platforms, saving users time (36% cite time savings).
- Provides detailed analytics and reporting on social media performance, enabling data-driven content strategy adjustments (36%).
- Offers a user-friendly interface, making it easy to navigate and manage social media accounts (20%).
Cons
- Social listening capabilities are perceived as confusing or difficult to use by some users (12%).
- Lacks integration with newer platforms like BlueSky (12%).
- Instagram integration has limitations, such as the inability to customize image sizes and difficulties posting videos (12%).
Hootsuite
Use Cases and Deployment Scope
It has been very helpful to use the calendar to schedule social media posts in advance. Our marketing team is remote and therefore in different timezones often so it has been vital in keeping our social media strategy consistent. It's also nice to see the different profiles we use in one place to make sure they are getting an equal amount of quality content.
Pros
- Calendar for organization
- Updates often
- Email communication
Cons
- Cheaper
- Direct access to free use photos
- Automatic link shortening
Return on Investment
- Increased followers
- Increased engagment
Usability
Hootsuite Kinda Rocks In Case You Havent Heard.
Use Cases and Deployment Scope
We use Hootsuite to manage our inbound messages, day-to-day scheduling, analytics, trend tracking, and so much more. The product helps us navigate social media and effectively plan among our team. Without Hootsuite we would be unable to effectively manage the 4 platforms we are active on and furthermore would struggle to make approvals easier.
Our biggest reason for taking on Hootsuite was of course me, but also for their exceptional analytics tools!
Our biggest reason for taking on Hootsuite was of course me, but also for their exceptional analytics tools!
Pros
- Analytics
- Social Listening
- Inbox Management
- Scheduling
- Easy UX
Cons
- Repurposing Old Posts
- Alt-Text Feature Working Consistently
- Deeper Integration of Owly GPT so it can be used more easily when writing captions. I still use other AI tools to help.
Return on Investment
- Time savings with approvals and scheduling
- Follower growth and overall reach
- Greater post performance and improvement through analytics tracking
- Quicker response times and more earned visibility as a result to tags etc.
Usability
Alternatives Considered
Metricool
Other Software Used
Google Gemini, Notion, Canva
Valuable platform with some limitations
Use Cases and Deployment Scope
We use Hootsuite for composing posts, scheduling posts and publishing on Facebook and LinkedIn. We occasionally use it to moderate messages as well. This helps us cut down some time spent on social media management. We also use Hootsuite listening to identify trends related in our province that are relevant to our stakeholders and beneficiaries.
Pros
- Owly GPT is a really valuable feature that saves a lot of time
- Recommended times for posting
- Ease of creating posts across platforms and the ability to switch tabs to tweak/customize content by platform
Cons
- Threads does not work well on Hootsuite - cannot post to a topic, unable to tag
- Doesn't support Bluesky social
- Analytics are difficult to use and don't provide metrics I need for my work
Return on Investment
- Saves time in day-to-day tasks
- Enables us to handle social media management on two of four core platforms we use
- Assists with suggesting best times to post for engagement
Usability
Alternatives Considered
Zoho Social
Other Software Used
Meta Business Suite, LinkedIn Marketing Solutions
As a content creator I find Hootsuite super helpful
Use Cases and Deployment Scope
I use Hootsuite mainly for content scheduling. Hootsuite helps keep our content organized and it's helpful to see everything laid out in a content calendar. We're a local organization of about 12-24 people, but we serve a whole county. I think we could be better about using more of Hootsuite's analytics features.
Pros
- Content Management
- Content Calendar Suggestions
- Best Times to Post Suggestions
Cons
- Not being able to tag personal accounts on Facebook or LinkedIn
Return on Investment
- This has been a great tool to keep the scheduling all in one place. We have an org with a lot of people volunteering and working, and this helps to see everything all in one place
Usability
Alternatives Considered
Sprout Social and Asana
Other Software Used
Sprout Social, Canva, Grammarly
Great for all things social posting and analytics
Use Cases and Deployment Scope
I use Hootsuite to manage all social media scheduling and analytic review. It is a great scheduling tool to ensure our social channels are prepared each week. I also use it to pull our monthly and yearly analytics.
Pros
- Social media planning interface
- Easy access to analytics while changing platforms
Cons
- Sometimes the entire post will populate with the photo of the link, other times nothing auto populates
Return on Investment
- Being able to see the growth on social platforms week by week is an integral part of my job and makes my work flow SO much better
Usability
Alternatives Considered
Meltwater
Other Software Used
Meltwater
