Everflow - Partner Marketing Platform

How Direct Linking Works:

Direct Linking enables users to track and provide attribution for every partner and channel. One can start tracking users when they reach a website using a simplified method similar to the UTM tracking method used by Google Analytics.

• Consolidates reporting from every marketing channel that drives performance.
• Receive the full SEO value from partner links.
• Reliable tracking that doesn’t use discontinued third party cookies.
• Provides a friendly user experience as partners link directly to a website.

How To Drive Offline Performance Using QR Codes

The year of COVID has intertwined the interaction between offline and digital, and there have never been better opportunities for expanding offline partnerships. Users can generate unique QR tracking codes for every partner that drives users to a website, and track their conversions back to those partners. QR Codes Benefits for users:

• Track performance from offline partners, CTV (Roku, Smart TVs, etc.), and video advertising.
• Opens up offline opportunities for unconventional and untapped partnerships.
• Unlocks more promotion methods for partners such as in-banner QR codes.

Ramp Up Influencer Results Coupons & Tracking URLs

Unique coupon codes track influencer performance. Whenever their code is used, the partner will automatically receive credit for driving the sale. When the coupon is assigned, users can generate a unique URL for social media and video promotions. Benefits may include:

• A method for influencers to promote a service across their social channels.
• Generate user-friendly tracking URLs for video and audio formats.
• Protect oneself from coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack

Everflow can be used as a centralized hub for all of marketing efforts that drive ROI, whether for managing only partnerships or all performance marketing, users can receive more data inside of the platform. The vendor states Everflow's most commonly used types of integrations are:

• Shopping Carts - Set up tracking in a few clicks

• CRMs - Track customer stages as events.

• CDPs - Connect external data sources.

• Facebook / Google - Push conversion data.

• Payments - Pay partners (included with Plus.)

• Suppression - For Email & SMS Partners