Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
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Coveo Qubit
Score 7.4 out of 10
Enterprise companies (1,001+ employees)
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using…
This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need
Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Qubit helps out immensely and lays out in plain English the profitability of each of our A-B tests. Say Qubit has provided us overall with a 5% profit increase this year (that is a completely arbitrary figure for illustration only), then if we didn't renew it could be seen as us taking a 5% loss as Qubit wouldn't be there. The results of our tests are showing no slowing down and as Qubit and Toast grow to understand each other better we can only see our performance getting better as the years go on.
Overall navigation on Qubit is very user friendly and requires a minimal training to be up and running. Be it reviewing existing experiences or setting up new experiences, the process is pretty simple for business user. Add some basic development skills to your kitty, you can do magic with Qubit and make your website do wonders!
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
We're using Qubit as a fully managed testing platform, and their account management and level of service we've received from any other contact (technical, support, sales etc) was above any of their competitors. Integration and on-boarding was well done and we feel confident that the campaigns are developed and tested thoroughly.
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
We decreased the time it took for a lead to make it to the sales team to a matter of seconds.
