Coveo Qubit

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle. Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are. Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.

Oracle Maxymiser, now part of Oracle CX Marketing, Optimizely Web Experimentation, and Monetate are common alternatives for Coveo Qubit.

The most common users of Coveo Qubit are from B2B.