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Monetate

Score6.2 out of 10

185 Reviews and Ratings

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

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Categories & Use Cases

Who Buys & Uses Monetate

Monetate Reviews

What users are saying about Monetate.
View all Monetate reviews

Great for tool to support your platform.

Incentivized
Matthew Yunk
Digital Marketing Specialist in Marketing at CSSI (51-200 employees)

Use Cases and Deployment Scope

AB testing and personalization platform for B2C or B2B With powerfulness comes a bit of complexity. Not necessarily a fault on the Monetate side, but it's just how it is. However, it takes quite a bit to get used to the UI and really make the most of the options.

Pros

  • personalization
  • a/b test
  • email

Cons

  • interface
  • ui improvements
  • configuration clarity

Return on Investment

  • great value
  • prefer not to reveal details

Alternatives Considered

Adobe Journey Optimizer

Other Software Used

Adobe Journey Optimizer

Monetate for A/B testing and much much more

Incentivized
Brad RanksView profile
Web Analytics Consultant in Marketing at Tallwave (51-200 employees)

Use Cases and Deployment Scope

After using Monetate for quite some time now, I can safely recommend it for A/B testing as well as a ton of other really cool additional features. It has personalized search, product recommendations, journey analysis and a bunch of other really cool features. Depending on what you implement, there will be a little learning curve, but the team is very dedicated to guiding and hands-on help, throughout the process. It's easy to see the wins and it's hyper fast for putting new marketing in place, with or without a test component. I highly recommend.

Pros

  • Search recommendations
  • e-commerce product recommendations
  • A/B testing

Cons

  • there is a bit of complexity, but with anything robust, there will be.
  • Interpretation is still in the users hands, so make sure you know the details

Return on Investment

  • we have seen a sustained amount of growth since implementation & can see where it is coming from
  • It aids in providing that continuous growth component framework

We're new users but mostly happy with it so far.

Incentivized
Erik IckesView profile
eMarketing Manager in Marketing at Heinemann Publishing (51-200 employees)

Use Cases and Deployment Scope

We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.

Pros

  • Easy to use interface.
  • Seamless for the end user.
  • SEO is not affected.
  • Personalized site means greater retention and interest.

Cons

  • Doesn't always work with active or JS controlled elements on the site.
  • We use a lot of support hours to implement experiences.

Return on Investment

  • We have seen some engagement with our local workshop enrollment but can not measure because most orders are done by PO or phone for those.
  • Not enough direct conversion experiences set up yet to tell if there is a positive impact at this point but it certainly won't hurt engagement!

Kibo Personalization, Powered by Monetate is a fully functional

Incentivized
Richard ZuessView profile
IT Technical Engineer in Information Technology at HP (10,001+ employees)

Use Cases and Deployment Scope

Thanks to the help of this program I have been able to generate an impact on different websites, Monetate is not just any program that supports the creation of a marketing campaign but also helps in the best way to build an adequate administration of each of these elements to give your company a greater presence with effective and completely professional tools that currently exist, our experience has been great thanks to the customization that we have in our hands.

Pros

  • We do not know of another program that gives greater solidity to all your administrative content on the web, this program promises greater control to all its users in the cloud.
  • We can work as a group on the web thanks to Monetate, part of our mission is to work comfortably from our mobile devices and share our content immediately.
  • I like Monetate because of the multiple aspects that I can modify to my liking as well as download them to work without depending on a Wi-Fi network.

Cons

  • Time is required to be able to achieve the objectives with this program, since it is not very easy to use and run it in its best version.
  • It is very important to train before implementing this program, since its interface becomes much more complicated with each update, this can be improved by making it much more organic and simple.
  • This program still has a lot of potential to exploit and to generate a better management for the exhibition of our products, it can be a bit complicated to show the product on the web without limitations with the image.

Return on Investment

  • We have an excellent way of executing our marketing with the tools that this program offers us, this program is undoubtedly one of the protagonists to generate more business relationships.
  • One of the biggest things that Monetate gives us and that supports our work is the good recommendations it gives us on the web.
  • Thanks to this software I have the power to correctly customize and manage endless products and other elements in the cloud.

Other Software Used

Kibo Order Management, Accruent EMS Software, 4R Systems Demand Planning and Inventory Optimization (IPMax)

Robust Intuitive Platform, Disappointing Customer Support

Incentivized
Alice Hayes
E-Merchandising Specialist in Marketing at The Bradford Exchange (501-1000 employees)

Use Cases and Deployment Scope

We use Monetate for setting up and analyzing A/B testing and product recommendations on PDP and category pages. We also use it a bit off-label as a content insertion tool. I'm in the tool daily.

Pros

  • Product Recommendation Algorithm. Monetate does a great job of creating different algorithms that we use on our PDP pages as well as category pages. The tool has excellent machine learning capabilities and saves us a lot of time not having to hand merchandise the recommendation strategies.
  • Real-Time Analytics. We use Monetate for A/B testing and it's a great feature that we can see sessions/clicks in real-time.

Cons

  • Customer Support/ Tech support. It's extremely difficult for us to get timely responses from our representatives. It's not unusual for us to have to wait several days to get a response. In the 2 years, I've worked on our Monetate account, there has been almost constant turnover in employees which has required a lot of time for our account reps to get up to speed with our business. There's not a lot of transparency into our account rep's tickets with developers. Truly, it would probably be easier for us to directly contact the developers ourselves.

Return on Investment

  • Increase in page views from product recommendations

Other Software Used

Trustpilot, Contentsquare (Clicktale), Google Analytics 360 (formerly Google Analytics Premium)

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