I have used Buffer to publish social media posts for small businesses. The scheduling features, automation, and tools they have available are useful for planning a social media program. It is a very simple program that offers the ability to schedule posts to go out to multiple platforms at once.
Pros
scheduling
free trial
posting times
Cons
more social media networks
Likelihood to Recommend
Buffer is the perfect solution for someone starting out a business with social media. The tools are straight forward with a usable free version that helps you try out what you are doing before purchasing. They offer the ability to post on main social networks, and the ability to customize each post for each network.
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
Pros
Allows you to schedule you post on multiple platforms at once.
Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
Cons
One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
Likelihood to Recommend
If you want to post the same post on multiple platforms, then I would genuinely recommend you to go for it because it will make your life easy. Using Buffer actually helps you in various ways, like you do not have to individually at every platform for posting, you can just use it to link your [accounts] to this software and post easily. Even you can also see the response of that post on multiple platforms in a single dashboard... This is the best advantage of this software. It is just I think you have to be well-[informed] about what you are posting and about present trends and hashtags because this software doesn't suggest anything to you but just shows the facts and figures of your posts.
VU
Verified User
Employee in Marketing (Real Estate company, 5001-10,000 employees)
