We use multiple social media platforms across the board, which means metas calendar isn’t enough. this is where Buffer comes in, it allows us to post on multiple channels at the same time, while also letting us adjust the post for each one.
Buffer also has a nice tagging system where each post can be tagged, as a distributor this is really helpful because it makes us able to create reports by brand
Pros
Tagging your posts with customized tags, and then being able to create reports with them
letting you adjust the post for each channel, including pictures and captions
hashtags groups, i can create groups of hashtags which makes posting much quicker!
Cons
The tagging for instagram is not as sophisticated as the one for facebook. you have to make sure no typos are used or it won’t work, while facebook shows if the tag is correct or not
the way you plan posts can be a bit confusing, for example im not sure what the time slots are
Likelihood to Recommend
for other business that have multiple channels, and also multiple product groups, as every post can be tagged an you can keep track of all the different categories.
also distributors like us who take care of multiple brands the report/tag function is great as you show the brands you work with how much you’ve posted and what the analytics are.
VU
Verified User
Employee in Marketing (Warehousing company, 11-50 employees)
