I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprietorship business client. It helped us put consistent content out of social media without having to babysit social media every day. We can frontload the content by the week.
Pros
Schedule multiple platforms at once
Offers multiple platforms to choose from
Can schedule across time zones
Cons
Translation of links need works sometimes the images if an article will not translate to a post when it buffers
Likelihood to Recommend
Might not be the best as a company grows and scales and yoh want advanced analytics and sometimes a post would fail to Buffer due to website error or it won't translate out well when buffered
