#1 most frequent
United States of America
52.2%5,196 installations of 9,959
What is Brightcove?
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
Categories & Use Cases
Media
1 / 5
Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.
Who Buys & Uses Brightcove
#2 most frequent
Japan
9.8%976 installations of 9,959
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
7.6%756 installations of 9,959
Reliable and Good Feature Set But Hard to Scale
Pros
- Allows you to create a video gallery that can be embedded in a website.
- Allows more privacy/security settings compared to YouTube.
Cons
- Not as user-friendly for sales enablement compared to its competition.
- I would prefer more contact from the support rep to make sure we are up to date with the latest features.
Return on Investment
- Affordable but we have a limited number of users.
- Can be used for multiple departments with no limits.
Alternatives Considered
Vimeo and Vidyard
Other Software Used
Oracle Eloqua, Domo, Crownpeak Digital Quality Management (DQM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Webtrends Analytics, Oracle Commerce Cloud
Brightcove for Beginners
Pros
- Permissions configuration
- Tagging & organizing
- Editing
Cons
- Hard to navigate user interface
- No built-in naming conventions
Return on Investment
- More usability on videos = better content = more leads
Alternatives Considered
Youtube and Vimeo
Other Software Used
Airtable, QuickBooks Online, Marketo
Brightcove Video works very nicely for our company site
Pros
- Video hosting
- Allows you to convert to YouTube and other channels
- Simple and easy to use and display
- The embedding is very nice on HTML pages
Cons
- Does not have organic traction
- No YouTube online community
- Limited fast forward, marker ability
Most Important Features
- Has all basic functions needed for video player
- Nice and easy for embedding and hosting
- No ads--that's a big one
- No related videos from other competitors
- Hiding published date and total views
Return on Investment
- It does have a cost compared to other free platforms
- Lost the online YouTube community search
- It doesn't have best analytics--but maybe can partner with other integrations
Other Software Used
ON24, Adobe Audition, Audacity
Spotlight on Brightcove
Pros
- Live event streaming
- Ability to customize players
- Easy-to-use interface and app.
- Customer support was always quick and helpful
- Supported advertisements
Cons
- Building your own player from scratch or modifying an existing players functionality through code is a pain - stick to prebuilt players, or pay for a custom one
- Reporting is pretty limited
- You have to pay for 24/7 support
Return on Investment
- Faster video turnaround time
- Ability to stream live events
- ROI with ad support
Brightcove is getting brighter...
Pros
- They have a really strong back-end framework for video delivery - They use multiple CDN's around the world to deliver the best quality video quickly.
- The user interface is simple to understand - While they provide many video tutorials on how to work with the user interface, it is intuitive enough to just jump in and get started on your own.
- The YouTube sync option has been a great way for us to manage the videos, based on keywords, to help coordinate and organize our channel.
Cons
- The customization portions of the video players require learning a completely unique language and do not provide a GUI for player design.
- The players are primarily flash based and require extra HTML code for an HTML5/Mobile ready experience.
- It takes quite a few CSS workarounds to make the players responsive.
- Players could benefit from more style options, such as themes, Play Button Overlays, icon customization, option availabilty
- I have had many issues with the customer support department. They are really good at sending you video links to their knowledge base, but require a bit of escalation to get support beyond that. However, when I found a bug in their JavaScript file, they did get it resolved, it just took about 2 weeks...
- The metrics/analytics could use a bit more finesse. They used to have a much better system, but about a year ago they updated and the new interface is less informative.
Return on Investment
- Faster website load times thanks to the CDN they have in place.
- Connection Speed detection has been a nice feature.
- An external JavaScript file that can cause troubleshooting issues
- They do still rely heavily on flash and we are trying to move away from it.
