#1 most frequent
United States of America
36.0%5,454 installations of 15,163
What is Ahrefs?
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
Categories & Use Cases
Media
1 / 5
Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growth
Top Performing Features
Global SEO
The tool integrates with non-U.S.-based search engines and works in multiple languages.
Category average: 8.3
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.9
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 8.3
Areas for Improvement
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.4
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.2
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Who Buys & Uses Ahrefs
#2 most frequent
India
20.4%3,086 installations of 15,163
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.7%1,014 installations of 15,163
Ahrefs the best all rounder SEO tool
Use Cases and Deployment Scope
Ahrefs is the tool we rely on for getting an accurate count of referring domains, along with associated data such as date added, target URL for the backlink. We can also track our competitors’ links, conduct keyword research. I particularly like the visualisations native to the tool, enabling me to get quick snapshots of our competitive performance over time series, and keyword volume variation is very helpful to see too.
Pros
- Data visualisation
- Referring domain tracking
- Keyword research
Cons
- Sometimes we’ve noticed referring domain accuracy is not up to scratch for France and Canada. Which is odd. The Ahrefs team haven’t provided a reasonable explanation for why this is the case.
- Referring domain counts have fluctuated, which makes it challenging to narrate progress to internal stakeholders. Ahrefs team has also been less than brilliant in their support for this issue.
Return on Investment
- Tracking and narrating referring domain growth to our internal stakeholders enabling us to build and maintain a content marketing program.
- Accurate keyword research saving time for our team meaning we’re more efficient at content production.
Usability
Alternatives Considered
seoClarity, Semrush and Similarweb
Other Software Used
seoClarity, Semrush, Similarweb
Ahrefs; not a great name, but a great product
Pros
- Metrics
- Link prospecting
- Content creation ideas
- Online community
Cons
- Price (I'd always love if they could slash a little off the top)
- The social share counts are wonky
Return on Investment
- It's had a very positive impact for time management.
- It helps me in content creation.
- It helps me with link outreach.
- It helps me with client management.
Alternatives Considered
Semrush and BuzzSumo
Other Software Used
Google Ads (formerly AdWords), Google Analytics, FreshBooks
Ahrefs - Your One-Stop Shop for SEO Insights, Analysis, and Actionable Recommendations
Use Cases and Deployment Scope
I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The platform has helped me research keywords that have high volume but low competition. The platform can also throw alerts for any links that your competitor acquires through email alerts.
Pros
- Ahrefs can perform keyword research helping me find low-competition keywords to rank quickly.
- It is also a very good tool to perform SEO audits for a website.
- I constantly monitor a few of my competitors to check their link-building lists. Any new links they build are an opportunity to build a link from my platform.
Cons
- They should have Google Search Console integration wherein ranks of Google Search Console and ranks of Ahrefs keyword tracker can be compared.
- At times, the platform throws fake alerts for links acquired by competitors.
- The platform could potentially help in understanding new pages created by competitors.
Return on Investment
- Ahrefs' Rank Tracker tool allows businesses to monitor search engine rankings for target keywords over time. By tracking this progress and making adjustments to the SEO strategy as needed, businesses can continuously improve their ROI.
- Ahrefs can help you research keywords that have low competition. Thus, helping businesses grow faster.
Alternatives Considered
Screaming Frog SEO Spider
Other Software Used
Screaming Frog SEO Spider, SE Ranking, Google Search Console
Ahrefs - simple, faster, smarter SEO decision making
Use Cases and Deployment Scope
We start every SEO project with Ahrefs. From analyzing the client's competition to discovering where to plant the authority flags, Ahrefs covers all of the bases an SEO team needs in one tool. We have yet to need a second or third tool to drive quick and consistent success for our clients. The user interface and adoption are very intuitive, and even in the rare occurrence that you run into a small roadblock, Ahrefs has a super responsive chat support team and a gigantic library of video tutorials.
Pros
- Parent Topic Discovery
- Competitive Analysis
- Keyword Research
- Content Planning
- Google Search Console Integration
- SEO Reporting
- Blog Post Headline Keyword Discovery
Cons
- Technical SEO instructions (how to fix)
Return on Investment
- Consistently Ascending Growth for my SEO clients
Usability
Alternatives Considered
Semrush, SpyFu, WebCEO and SurferSEO
Other Software Used
Adobe InDesign, Adobe Illustrator CC, lemlist, Apollo.io
Great tool - must have for SEOs
Use Cases and Deployment Scope
We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of content planning and keyword optimization. It does NOT do a ton on the technical SEO side - but there are other tools we can use for that. It's one of our 'must have' tools.
Pros
- Keyword research
- Content mapping
- Backlink tracking
- SEO and PPC comparisons
Cons
- Technical SEO
- Internal Linking
- Detailed PPC data
Return on Investment
- Improved efficiency
- Improved client recommendations
- Improved ROI on tool investments
Alternatives Considered
Semrush, SEOptimer and Moz Pro
Other Software Used
Semrush, Conductor, ContentKing
