Ahrefs Professional, Scientific, and Technical Services Reviews & Insights

Score9.1 out of 10

382 Reviews and Ratings

Community insights

TrustRadius Insights for Ahrefs are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Reviews

46 Reviews

Professional, Scientific, and Technical Services

Ahrefs - simple, faster, smarter SEO decision making

Rating: 10 out of 10

Incentivized

November 22, 2024

Use Cases and Deployment Scope

We start every SEO project with Ahrefs. From analyzing the client's competition to discovering where to plant the authority flags, Ahrefs covers all of the bases an SEO team needs in one tool. We have yet to need a second or third tool to drive quick and consistent success for our clients. The user interface and adoption are very intuitive, and even in the rare occurrence that you run into a small roadblock, Ahrefs has a super responsive chat support team and a gigantic library of video tutorials.

Pros

Parent Topic Discovery
Competitive Analysis
Keyword Research
Content Planning
Google Search Console Integration
SEO Reporting
Blog Post Headline Keyword Discovery

Cons

Technical SEO instructions (how to fix)

Likelihood to Recommend

The best example I could give is if I were recommending SEO software to a beginner. It would have the shortest learning curve when compared to competitive SEO software like SEMRush or SpyFu. The Ahrefs Academy is just one example of why this is the case. I learned a lot from the academy in just one day, and it stuck.

Kyle Börner

Owner, Cofounder, and Chief Creative Marketer and Strategist in Marketing at White Buffalo Creative (Marketing & Advertising, 1-10 employees)

Vetted Review

6 years of experience

View profile

Great tool - must have for SEOs

Rating: 8 out of 10

Incentivized

June 26, 2024

Use Cases and Deployment Scope

We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of content planning and keyword optimization. It does NOT do a ton on the technical SEO side - but there are other tools we can use for that. It's one of our 'must have' tools.

Pros

Keyword research
Content mapping
Backlink tracking
SEO and PPC comparisons

Cons

Technical SEO
Internal Linking
Detailed PPC data

Likelihood to Recommend

Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.

Verified User

Partner in Marketing (Management Consulting company, 1-10 employees)

Vetted Review

10 years of experience

Ahrefs, A slight edge over Semrush

Rating: 7 out of 10

Incentivized

March 29, 2023

Use Cases and Deployment Scope

The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,

Pros

Backlink Report
SEO Audits
Keyword Research
Topic research
competition analysis

Cons

A better view at rankings. Sometimes the rankings are not correct.
Price point is a bit too high.
The SEO audit should be available in the free version

Likelihood to Recommend

Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.

Imtiaz khan

Internet Marketing Manager in Marketing at NetArt (Marketing & Advertising, 51-200 employees)

Vetted Review

3 years of experience

Most brilliantly built digital marketing software ever

Rating: 9 out of 10

Incentivized

January 26, 2023

Use Cases and Deployment Scope

I've been using Ahrefs for the past 6 months and it's been a game changer for our SEO strategy. With the detailed backlink analysis and keyword research, we've been able to improve our organic search traffic significantly. Highly recommend for any team looking to improve their SEO efforts. One of my favorite features is the ability to monitor our competitors' backlink profiles, which has helped us identify potential link-building opportunities. The site explorer tool is also great for analyzing the top-performing pages on any website, which has helped us optimize our own content. The user interface is easy to navigate and the support team is always available to help with any questions. Overall, Ahrefs is an essential tool for any team looking to improve their SEO and content marketing efforts. It helped us in identifying the gaps and opportunities in our website and also helped us to track our progress over time. it is a must-have tool for any digital marketer

Pros

Used it for potential keyword research and analysis for database support services related to industry
SERP rankings were analyzed and insights were drawn
Competitor search gave us more details on the traffic and backlink profile

Cons

the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
I've been disappointed with the lack of historical data for certain metrics
I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.

Likelihood to Recommend

It is well suited to industry-level keyword research and insights on backlink profiles. It covers all the major key aspects in terms of volume, CPC, competition, etc.
If you are looking for a tool that specializes in social media analytics, Ahrefs would not be the best choice.
If you are a small business with a limited budget, Ahrefs might not be the most cost-effective option as it is a paid tool and the cost might be high.

Verified User

Manager in Marketing (Computer & Network Security company, 11-50 employees)

Vetted Review

5 years of experience

I enjoy using Ahrefs

Rating: 9 out of 10

Incentivized

October 11, 2022

Use Cases and Deployment Scope

I really enjoy using Ahrefs. I can explore more features than on the other services. However, traffic is not always accurate

Pros

Site audit
Content explorer

Cons

better results with web traffic

Likelihood to Recommend

It is easy to check your competitor, howerer I can see that the datas are different for my site and the data i have from google analysis

Matt Lenicki

CEO (Chief Executive Officer) in Information Technology at WebCrafters.pl (Information Technology & Services, 1-10 employees)

Vetted Review

1 year of experience

Amazing Tool For SEO & Marketing

Rating: 10 out of 10

Incentivized

May 30, 2022

Use Cases and Deployment Scope

Ahrefs is the top tool that I have used for SEO. This tool has a huge database that helps me to do in-depth analysis & research. There are many features that I like in Ahrefs. some of the are backlinks gap as it provides me a quick report that shows the backlinks gap between my website and competitor's website, also if you want to do keyword research then Ahrefs is best as it has the option of phrase match that will show you more identical keywords of your search, I am a big fan of Ahrefs using since 4 years.

Pros

Keywords research
Backlink analysis
Website audit

Cons

Well recentyl they have added organic keyword v2, that i think is not much good as like old.

Likelihood to Recommend

Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.

Saif Ali

Assistant Director in Engineering at Web Techne (Information Technology & Services, 11-50 employees)

Vetted Review

4 years of experience

Invaluable for Professional and Novice SEO

Rating: 9 out of 10

Incentivized

November 9, 2021

Use Cases and Deployment Scope

Our fulfillment and SEO project managers use Ahrefs more than the rest of the team, but as a digital marketing agency, every department (admin, leadership, sales, account managers) need SEO support or to do keyword research from time to time. We also own a website so our writers will use it periodically to ensure they're including the right keywords in the content they're creating.

Pros

Keyword research
competitive analysis
SERP history

Cons

There's so much you can use it for! I know that I'm personally barely scratching the surface of its capabilities
Would love to see some integrated help guides
PPC features could be more robust

Likelihood to Recommend

There are a number of great SEO tools out there, including Semrush and Ahrefs, but I think personally i'd give the edge to Ahrefs. It is a fantastic tool for identifying high volume, low competition keywords and crafting an article structure that will ideally perform well in the Google algorithm's eyes, and ideally move up the rankings quickly.

Verified User

Director in Sales (Marketing & Advertising company, 11-50 employees)

Vetted Review

2 years of experience

My Ahrefs Group buy review On How does it Save my cost

Rating: 8 out of 10

Incentivized

July 26, 2021

Use Cases and Deployment Scope

Ahrefs is All in one Digital marketing Empire tools Featuring Keyword Explorer, Site Explorer, Content Explorer, Site Audit and Rank Tracker
Its provides site Explorer2.0 with backlink profile with a different metric of the Backlink profile, anchor text, Referring domain, Ahrefs Rank, Traffic Value and organic Traffic
Keyword Explorer Provides many Filters like an overview of queries, Same term keywords, Phrase match, keyword difficulty, CPC, Search volume.
I have used this site to rank my website Seo group buy
Seogbtools.dev is a Premium Seo tools sharing platform that provides Group buy Seo tools at a very cheap price

Pros

Finding LSI Keywords
Competitive backlinks hunting
Domain rating and Url Rating for metric to measure site performance

Cons

Finding Lsi Keywords
competitive Backlinks hunting
DR and UR metric to measure website performance
Traffic values and Anchor text
Referring domain and Ahrefs own Crawler Rank

Likelihood to Recommend

I would rate it 8/10 because its result match Google Serp Result. I think it's all in one Seo tools box which gives a lot of options under a single dashboard
Nothing is perfect in this world. it has some lacks as well Fetching data and some time it causes an error and slow loading that can lead to bad User experience

Greg bianiasz

CMO (Chief Marketing Officer) in Information Technology at Seo group buy (Marketing & Advertising, 1-10 employees)

Vetted Review

4 years of experience

Ahrefs always meets SEO experts' expectations

Rating: 9 out of 10

Incentivized

June 24, 2021

Use Cases and Deployment Scope

Modern online promotion strategies and analysis is impossible without data provided by services like Ahrefs. If my customers demand an effective SEO strategy I always recommend Ahrefs subscription, both for competitor and inhouse websites analysis, potential keywords for content strategy etc. Ahrefs helps with understanding how a company can get top ranked positions in search engines via analyzing backlink profiles of those who are already in TOP5.

Pros

Really big amount of data (keywords)
Very accurate numbers and details about analyzed URL
Rankings which are trustworthy

Cons

Integrations - Ahrefs still has too few ready to use integrations with other services
Notification settings
Design for mobile devices

Likelihood to Recommend

Ahrefs is a must have service for SEO and Advertising agencies providing promotion services. It is also a good service to have for every company running a website and highly dependent on organic traffic. If online sales and traffic are not your number one source of income, Ahrefs is something you'd better leave for experts of the search engine optimization community.

Verified User

Consultant in Marketing (Marketing & Advertising company, 11-50 employees)

Vetted Review

5 years of experience

One of the most capable SEO tools

Rating: 9 out of 10

Incentivized

April 30, 2021

Use Cases and Deployment Scope

We use Ahrefs as a key part of our SEO strategy. It is essential in guiding our link-building strategies and as we have begun to master the software we have used more and more of its features including keyword research and competitor analysis.

Pros

Keyword Research
Link building
Competitive analysis

Cons

It is very capable and thus more complicated than its competitors
It is expensive and there is no free trial

Likelihood to Recommend

When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.

Verified User

C-Level Executive in Marketing (Marketing and Advertising company, 1-10 employees)

Vetted Review

1 year of experience

Loading Reviews List....

Most brilliantly built digital marketing software ever

Rating: 9 out of 10

Incentivized

January 26, 2023

Use Cases and Deployment Scope

Pros

Used it for potential keyword research and analysis for database support services related to industry
SERP rankings were analyzed and insights were drawn
Competitor search gave us more details on the traffic and backlink profile

Cons

the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
I've been disappointed with the lack of historical data for certain metrics
I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.

Likelihood to Recommend

Verified User

Manager in Marketing (Computer & Network Security company, 11-50 employees)

Vetted Review

5 years of experience